B.S. in Mass Communications

As a major, your educational experience will help you learn mass communications fundamentals as well as gain concentration-specific skills. We prepare effective and skilled communicators through quality instruction, advising and student services, all based on real-world applications.


You can select from one of four concentrations, with two of those — advertising and journalism — having additional specializations you can pursue to hone your skills.

Image collage of students at 2022 graduation ceremony.


As an advertising student, you can select from specialized study in creative or strategic advertising to set you up for professional success.


If you're interested in a career in news media, get even more focused skills by choosing from the broadcast or digital sub-concentrations.

Media Production

Introduced in 2021, the media production concentration prepares you to successfully create the media content that’s a part of our everyday lives, like TV shows, movies and more.

Public Relations

Prepare to work as a PR professional representing nonprofits, businesses or even professional sports teams by pursuing our public relations concentration.

Honors Opportunity

As a Robertson student who is also accepted into the VCU Honors College, you can join Mass Communications Scholars, a program that provides you with additional academic challenges, enrichment and other activities.