B.S. in Mass Communications

A Robertson education will help you learn mass communications fundamentals and concentration-specific skills. We prepare effective and skilled communicators through quality instruction, advising and student services, all based on real-world applications.



As an advertising student, you can select from specialized study in creative or strategic advertising to set you up for professional success.


If you're interested in a career in news media, get even more focused skills by choosing from the broadcast or digital sub-concentrations.

Media Production

Introduced in 2021, the media production concentration prepares you to successfully create the media content that’s a part of our everyday lives, like TV shows, movies and more.

Public Relations

Prepare to work as a PR professional representing nonprofits, businesses or even professional sports teams by pursuing our public relations concentration.

Image collage of students at 2022 graduation ceremony.

Honors Opportunity

As a Robertson student who is also accepted into the VCU Honors College, you can join Mass Communications Scholars, a program that provides you with additional academic challenges, enrichment and other activities.