The concentrations in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations and media companies. These concentrations are a training ground that prepares students to join the world community of media practitioners and are centered on professional practice, studio intensive coursework and experimental collaboration.
The concentrations in journalism train alums for competitive careers in print and video media and in such places as print and video newsrooms, digital news, magazines and special interest publications. The concentrations in journalism are transferable to many other fields like law, business or government service.
The concentration in media production prepares graduates to work as content creators in in film and television, sports media, local or national production studios and online productions.
The concentration in public relations prepares graduates to successfully enter the public relations field. Graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international nonprofits and small businesses. The public relations profession calls for professional communicators; all organizations, big and small, must communicate with audiences to succeed.
Bachelor Level Job Titles
- Art Director
- Broadcast News Analyst
- Development/Fundraising Manager
- Digital Specialist
- Grant Writer
- Media Relations Coordinator
- Nonprofit Communications Manager
- Radio and Television Announcer
- Visual Effects (FX) Artist
Graduate and Professional Level Job Titles
- Creative Brand Manager
- Director of Digital Media
- Experience Designer
Professional Associations and Resources
- Academy of Television Arts and Sciences
- Advertising Educational Foundation
- American Association of Advertising Agencies
- American Press Institute
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