From the Director
Welcome to the Robertson School!
It's an exciting time to start your career in the media as mobile technologies and social networks are reshaping our media environments. As a student at the Richard T. Robertson School of Media and Culture you will be at the forefront of these changes and shape how we communicate with media audiences in the future.
The Robertson School is home to about 1,000 undergraduate and graduate students, who study the latest trends in advertising, public relations and journalism and get hands-on training to be ready for their future careers. Our graduates work at renowed news organizations like CNN, the Wall Street Journal and Reuters as well as at world-class advertising and PR agencies like Wieden+Kennedy, Mullen Lowe, The Martin Agency and Padilla. We are building on a network of more than 6,000 proud alumni.
Our innovative and diverse faculty, who have a mix of academic and professional backgrounds, will guide you in your studies and help you explore your interests. Whether it is in our award-winning news operations Capital News Service and VCU Insight, our recently started PR Agency or the annual CreateAthon, our signature programs will give you real-life experience in today's media. We are here to nurture your talents and create a collaborative learning experience for you. We also have a dedicated staff that will advise you on your path towards graduation and onward to your future career.
We highly value and take pride in the diversity of our students, faculty and staff in the Robertson School and are at the forefront of addressing issues of diversity and media in a designated course and at regular events as part of our Speaker Series. We aim for our School to provide an inclusive and welcoming environment to everyone.
Our namesake Richard T. Robertson, who graduated from our advertising program and became a leader in the television industry, puts great emphasis on the fact that our graduates are ready on the first day of their first job to work as journalists, PR and advertising professionals. This is the daily mission of all of us here at the Robertson School.
Thank you so much for your interest in VCU and our School. I hope you'll enjoying clicking through our website and look forward to welcoming you in our Temple Building very soon!
Marcus Messner, Ph.D.
Professor and Interim Director
Richard T. Robertson School of Media and Culture
Virginia Commonwealth University