Dr. Hong Cheng

From the Director

If your dream is to make your mark on this world and help shape its future through your passion, talent and diligence, as well as your sharpened media skills and enhanced cultural competence, come to the Richard T. Robertson School of Media and Culture at VCU.

Home to more than 1,300 students, the dynamic and forward-thinking Robertson School is proud of its talented, hard-working and diverse students.

The innovative and diverse faculty, blending strong academic and professional backgrounds, is deeply committed to excellence in teaching and scholarship.

Our students and faculty are effectively supported by a caring, dedicated and equally diverse staff team.

We began an exciting new chapter in January, 2014 having a new name thanks to the dedication and generosity of Richard T. Robertson, a 1967 graduate of the VCU advertising program. (You can read more about him here.) We stand on the shoulders of the remarkable School of Mass Communications established in 1978.

Having this new name as our identity now, I envision the Robertson School will become increasingly community-valued, nationally reputable and internationally recognized in the years to come for its quality education, state-of-the-art curriculum and programs and outstanding scholarship with strong support from the university, the Richmond community and its more than 6,000 proud alumni. A more prominent Robertson School will better serve its current and future students.

I hope you are enjoying surfing our website. Thank you for your interest in our school and our field, and for being or considering becoming part of the Robertson School family.

Go Rams and go Robertsoners!

Hong Cheng, Ph.D.
Professor and Director,
Richard T. Robertson School of Media and Culture
Virginia Commonwealth University