Robertson School undergraduate students study advertising, journalism, media production and public relations, accredited by the Accrediting Council on Education in Journalism and Mass Communications

VCU students can earn a minor in media studies.

Those interested in graduate study can pursue master's programs in integrated communication and multimedia journalism, a certificate in media and leadership, and a Ph.D. in media, art and text.

students laughing during a classroom discussion

Core Values

The school values truth, ethics, creativity, innovation, entrepreneurship, collaboration and diversity. The school practices shared governance in decision-making.


The Robertson School inspires and empowers students to be transformative media innovators while continuing to be a thought leader in a changing communication environment.

The school accomplishes its mission through immersive teaching, quality research and professional scholarship. The school explores and engages local and global communities in advertising, journalism, public relations, media production and other emerging communication fields.

The Faculty Handbook organizes and articulates procedures and policies of the School. It is the responsibility of the School’s staff and faculty to apply these policies and procedures when conducting the School’s business.

v.c.u. graduates with their graduation caps at the commencement

Our Name

dick robertson in the v.c.u. insight t.v. studio

The Richard T. Robertson School of Media and Culture, founded in 1978, is named after Richard T. “Dick” Robertson (B.S. ’67/MC), a legend in the TV industry and one of the school’s most accomplished alumni.

Former president of Warner Bros. Domestic Television Distribution, Robertson had a hands-on role in more than 100 TV series and movie packages, including "The Ellen DeGeneres Show", "Friends" and "The People’s Court".

Robertson financially helped VCU and the Robertson School, formerly the School of Mass Communications, and donated untold hours of service as a member of the VCU Board of Visitors, as chair of the School of Mass Communication’s, and as a member on the Robertson School's advisory board.

VCU named the school Richard T. Robertson School of Media and Culture as a tribute to Robertson and a reflection of the future of communications education and industries.