UX Badge Unique to VCU’s Robertson School of Media and Culture
Our UX and Advertising digital badge is designed to recognize exemplary User Experience
achievement.
Earners will demonstrate exceptional skills in creating user-centric designs that captivate
audiences and provide seamless experiences for introductory-level roles in UX design. They
can design intuitive, engaging design solutions through user research, persona development,
wireframing, prototyping and test designs to get feedback. Earners can analyze data to refine
strategies, use strategic methodologies effectively, employ UX collaboration skills, and are
proficient in essential industry programs.
Comparable or an improvement on many UX Bootcamp certifications. Ideal for marketers, UX
designers, and digital strategists, this badge sets earners apart as leaders capable of bridging
the gap between user experience and advertising excellence.
Recognizing User Experience Achievement
Digital badges give you a way to share your abilities online that is simple, trusted, and can be
easily verified in real-time. Each digital badge image contains verified metadata that describes
your qualifications and the process required to earn them
Learn more about digital badges.
Earning UX and Advertising Digital Badge
● Complete Mass Communication (MASC) 300: Tech Prowess
● Complete Mass Communication (MASC) 383: User Experience
Skills demonstrated at the Achievement of the Badge
Students will demonstrate a variety of User Experience skills through real-world projects
towards the achievement of the badge and will be capable of:
● Investigating strategic methodologies and applying them through research.
● Employing UX collaboration skills, including design thinking.
● Classifying physical and digital experiences and their interactions.
● Observing diverse industry roles and associating responsibilities.
● Demonstrating proficiency in essential industry programs to solve common industry
projects.