Richard T. Robertson School of Communication

College of Humanities and Sciences

Current Students

News

A vial of the Pfizer COVID-19 vaccine. (Kevin Morley, University Relations)

How to fight misconceptions about COVID-19 vaccines

March 3, 2021

A VCU expert in media and health explains how to talk with friends and family members who are hesitant about getting vaccinated.

Clockwise from upper left: Aloni Hill, Ph.D., assistant professor of journalism at VCU; Regina Boone, photojournalist with the Richmond Free Press; Anthony Antoine, anchor at NBC12; and Michael Paul Williams, columnist with the Richmond Times-Dispatch.

Black Lives Matter has ‘dramatically shifted the paradigm’ of how mainstream media covers the news

Feb. 26, 2021

In the nine months since George Floyd’s killing by a Minneapolis police officer sparked nationwide protests, Black Lives Matter has led to reforms and conversations in mainstream media newsrooms that were once unimaginable, according to a panel of Black Richmond journalists who spoke Thursday at a Richard T. Robertson School of Media and Culture virtual event.

“More representative teams just perform better … ,” Elizabeth Paul, chief strategy officer at the Martin Agency, said at a VCU virtual event on how women are changing the advertising industry. “I want our workforce to reflect our audience because I know we’ll tell better, more representative stories.” (Getty Images)

Women are changing the advertising industry, and it’s leading to better, more authentic ads

Feb. 5, 2021

As another Super Bowl comes and goes, a VCU Robertson School panel says improving gender diversity in advertising is leading to better storytelling and more opportunities for underrepresented voices.