News


Virtual advertising ‘summer camp’ offers hands-on experiences and professional connections

Jun 25, 2020
Posted in: News

Virtual summer camp has its pluses and minuses. On the negative side, campers don’t get to roast marshmallows over an outdoor fire pit. On the plus side, they don’t have to fend off mosquitoes or worry about poison ivy. Another plus for students participating in Camp ADventure — a new program created by students in Virginia Commonwealth University’s Ad Club — is that they get to create concepts and campaign materials for a well-known international nonprofit. And they get to do it during a pandemic when many of them have had to forfeit their original summer plans for internships and summer jobs.


‘Everyone at the table’: VCU media lab works to improve health communications

Jun 24, 2020
Posted in: News

Jeanine Guidry, Ph.D., an assistant professor of public relations in the Richard T. Robertson School of Media and Culture in the College of Humanities and Sciences, believes health communications should be multidisciplinary. She helped create the Media+Health Lab to advance that vision. The lab’s goal is to study health communications and present research on best practices.


Joint statement on student reporting at Richmond protests

Jun 15, 2020
Posted in: News

Joint statement by Dr. Marcus Messner, Director of the VCU Robertson School of Media and Culture, and Allison Bennett Dyche, Director of VCU Student Media.


Alumnus Jesse Vaughan wins prestigious Ted Yates Award

Jun 12, 2020
Posted in: News

Jesse Vaughan is a 30-time Emmy award winner, a 2018 Virginia Communications Hall of Fame inductee and a VCU 2013 Alumni Star.


Journalism students overcame the challenges of a campus shutdown to produce mini-documentaries

Jun 12, 2020
Posted in: News

Virginia Commonwealth University broadcast journalism students in the Richard T. Robertson School of Media and Culture’s documentary capstone course normally work all semester to produce short documentaries, which are then broadcast on Richmond public television station VPM as part of a show called “VCU InDepth.”


Robertson School pledge for action

Jun 10, 2020
Posted in: News

The faculty and staff of the Robertson School of Media and Culture are issuing this pledge for action in response to the recent events.


Professor Adams wins two national awards

Jun 3, 2020
Posted in: News

Robertson School Professor Jay Adams has won two national Aster Awards for his professional scholarship. He won a Gold Award for his logo design for our own Media+Health Lab. In addition, he won a Silver Award for a social media campaign for Pediatric Associates of Richmond.


Robertson School statement in support of free speech, a free press and the right to peacefully assemble

Jun 2, 2020
Posted in: News

In the wake of the events over the past week that continue to unfold across the U.S., we, the faculty and staff of the Richard T. Robertson School of Media and Culture at Virginia Commonwealth University, would like to express our support for the protections granted under the First Amendment of the U.S. Constitution, including the freedom of speech, of the press, and the right to peacefully assemble.


Read the Spring 2020 Newsletter of the Robertson School

May 26, 2020
Posted in: News

The Spring 2020 Newsletter of the Robertson School showcases the work of our students, faculty and staff during the period of remote instruction and teleworking amidst the COVID-19 pandemic.


Professors’ study aims to encourage actions to protect the James River

May 22, 2020
Posted in: News

Public relations and advertising faculty have received a grant to examine how digital media messaging could more effectively promote public action to improve the river’s water quality.

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