Richard T. Robertson School of Media and Culture

College of Humanities and Sciences

Current StudentsGive

Media Leadership

Fast Track | Online | No GRE

Whether you’re looking to define your media career, modernize your digital communication chops, or seek a career change or promotion, the Robertson School's Master's Concentration in Media Leadership will help you master skills necessary in today’s media landscape. The concentration will grow journalists’ and media professionals’ careers by strengthening entrepreneurial and managerial competencies. The courses instill a writing practice to bring words to life across platforms and build culture. They equip you with best practices to lead a diverse, equitable and inclusive workplace.

You can choose to complete the fully online degree in as few as 12 months, or attend part time and build a flexible course schedule that suits your needs. Full-time students will take two courses over two summer semesters and three classes each fall and spring semesters.

Ask us how our program can advance your career. We're here to help you learn about our program and help you through the application process. We're ready to help. 

Start here

Three people talking at a meeting.

Courses

  • Communication Research (3 credits)
  • Digital Production (3 credits)
  • Leadership in Action (3 credits)
  • Media Law and Ethics (3 credits)
  • Topics in Mass Communications (3 credits)
  • Digital Management and Analytics (3 credits)
  • Media Entrepreneurship (3 credits)
  • Managing Your Media Career (3 credits)
  • Writing Across Modern Media (3 credits)
  • Capstone (3 credits) 

TOTAL CREDIT HOURS: 30 

Click here to view a description of the courses. 

Student Outcomes

Upon successful completion of the media leadership concentration, you will:

  • Demonstrate higher level skills in critical thinking
  • Master written and multimedia platforms to communicate clearly and effectively to inform and engage audiences
  • Demonstrate the ability to conduct foundational research applicable to mass communication
  • Apply tools and technologies required for mass communication workplaces 
  • Demonstrate media leadership skills, including entrepreneurial, managerial and writing competencies that show they are capable of leading a diverse, equitable and inclusive workplace.