Media Leadership
Fast Track | Online | No GRE
Whether you’re looking to define your media career, modernize your digital communication chops, or seek a career change or promotion, the Robertson School's Master's Concentration in Media Leadership will help you master skills necessary in today’s media landscape. The concentration will grow journalists’ and media professionals’ careers by strengthening entrepreneurial and managerial competencies. The courses instill a writing practice to bring words to life across platforms and build culture. They equip you with best practices to lead a diverse, equitable and inclusive workplace.
You can choose to complete the fully online degree in as few as 12 months, or attend part time and build a flexible course schedule that suits your needs. Full-time students will take two courses over two summer semesters and three classes each fall and spring semesters.
Ask us how our program can advance your career. We're here to help you learn about our program and help you through the application process. We're ready to help.
Master's application deadline: May 12
Sample Media Leadership Timeline
| Summer I | Credits | |
| MASC 645 | Digital Production | 3 |
| MASC 676 | Media Law and Ethics | 3 |
| Fall | ||
| MASC 611 | Communication Research | 3 |
| MASC 643 | Digital Management and Analytics | 3 |
| MASC 600 | Managing Your Media Career | 3 |
| Spring | ||
| MASC 687 | Entrepreneurial Media Management | 3 |
| MASC 691 | Topics in Mass Communications | 3 |
| MASC 679 | Writing Across Modern Media | 3 |
| Summer II | ||
| MASC 675 | Leadership in Action | 3 |
| MASC 694 | Capstone | 3 |
| Total Hours | 30 | |
Click here to view a description of the courses.
Student Outcomes
Upon successful completion of the media leadership concentration, you will:
- Demonstrate higher level skills in critical thinking
- Master written and multimedia platforms to communicate clearly and effectively to inform and engage audiences
- Demonstrate the ability to conduct foundational research applicable to mass communication
- Apply tools and technologies required for mass communication workplaces
- Demonstrate media leadership skills, including entrepreneurial, managerial and writing competencies that show they are capable of leading a diverse, equitable and inclusive workplace.