Paid, Eared, Shared, Owned. Online, full or part-time, no G.R.E. Integrated Communication Advertising, Media, PR.

Master the practice of communication across all media options. 

The 2023 new student application opens Dec. 1, and closes March 15.

The online Integrated Communication concentration guides students through the 21st-century multimedia landscape. Courses build upon skills in strategic thinking, content dissemination and leadership. 

You can choose to complete the degree in as few as 14 months, or attend part time and build a flexible course schedule that suits your needs.

Ask us how our program can advance your career. We're here to help you learn about our program and help you through the application process. We're ready to help. 

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Explore full degree details on the VCU Bulletin.

Courses

The degree requires 30 credits of coursework, all of which are in the integrated communication concentration. The program is designed so that on-track students will take three courses each in the fall and spring semesters and two courses in the summer semesters. 

The program concludes with an option for a practical capstone project or thesis. Students intending to pursue a doctoral degree are encouraged to choose the thesis option. Students looking to amp up their portfolio will choose the capstone project. Please note that students who wish to embark on an individual research project may choose to do so after consultation with the director of graduate studies if they prefer that over the professional project completed in the capstone.

Student Outcomes

Integrated communication graduates leave the program able to function at the highest levels of management and apply sophisticated strategic thinking to accomplish organizational objectives.

Upon successful completion, you will:

  • Demonstrate higher level skills in critical thinking
  • Master written and multimedia platforms to communicate clearly and effectively to inform and engage audiences
  • Demonstrate the ability to conduct foundational research applicable to mass communication
  • Apply tools and technologies required for workplaces
  • Develop a working understanding of strategic message design, persuasion and the ethical principles governing the creation, distribution and reception of messaging
  • Develop a working understanding of the strategic communications process and its impact on audience behavior and decision-making

More Career Options

Earning a master’s degree in communication can help prepare graduates for jobs in corporate communication, journalism, mass media, politics, higher education, or a wide range of other fields. Students who are already employed can use the skills they acquire to advance in their current careers, with some leadership positions even requiring a master’s in communication. Those interested in changing careers can pursue their master’s in a communication specialization that aligns with their particular professional goals. A master’s in communication can also prepare graduates for doctoral studies and a career in higher education, where they will spend their time conducting research and educating students. [Source]

Glassdoor data shows that Marketing Managers earn a national average salary of $65,834. Similarly, the average yearly pay for a Digital Marketing Manager is $74,424. With enough experience, graduates may be able to move into positions such as Senior Marketing Manager. According to Glassdoor, these professionals earn an average of $79,370 a year. Payscale salary data is higher with an annual salary of $99,585, which just demonstrates that salaries for senior marketing managers can vary widely depending on geography, experience, and industry. [Source]

An example career pathway may include a role similar to a Communications Executive. A Communications Executive plans and directs communications programs that effectively describe and promote the organization and its products and oversees market and public opinion research to assess program outcomes. Top Communications Executives approves promotional campaign ideas in various types of media, as well as counsel top management on effective communication strategies. Requires a bachelor's degree." [Source]

Example Job Titles

  • Marketing Consultant
  • Marketing Account Executive
  • Market Research Analyst
  • Public Relations Manager
  • Internal Communications Manager
  • Sales Account Executive
  • Learning and Development Analyst
  • Human Resources Manager
  • Journalist
  • Speech Writer
  • Political Campaign Manager
  • Technical Communication Specialist
  • Health Communication Specialist
  • Web Producer
  • Fundraising Manager
  • Non-Tenure Track Academic (e.g., lecturer, admissions director, academic advisor, etc.)
  • Tenure-Track Professor
  • Community College Professor

Course Overview

MASC 611 Communication Research 3
MASC 645 Digital Production 3
MASC 675 Leadership in Action 3
MASC 676 Media Law and Ethics 3
MASC 691 Topics in Mass Communications 3
MASC 694 Capstone 3
Concentration requirements  
MASC 654 Persuasion 3
MASC 682 Media Mechanics 3
MASC 683 Strategic Communications in the Global Environment 3
MASC 685 Strategy 3
Total Hours 30