Integrated Communication

Fast Track | Online | No GRE

The integrated communication concentration of the M.S. in mass communications program is offered fully online, and prepares students for increased leadership responsibilities in developing, implementing and evaluating effective communication campaigns in an environment of dynamic change and globalization.

You can choose to complete the degree in as few as 12 months, or attend part time and build a flexible course schedule that suits your needs.

Explore full degree details on the VCU Bulletin.

Courses

The degree requires 30 credits of coursework, all of which are in the integrated communication concentration. The program is designed so that on-track students will take three courses each in the fall and spring semesters and two courses in the summer semesters. 

The program concludes with an option for a practical capstone project or thesis. Students intending to pursue a doctoral degree are encouraged to choose the thesis option. Students looking to amp up their portfolio will choose the capstone project. Please note that students who wish to embark on an individual research project may choose to do so after consultation with the director of graduate studies if they prefer that over the professional project completed in the capstone.

Student Outcomes

Integrated communication graduates leave the program able to function at the highest levels of management and apply sophisticated strategic thinking to accomplish organizational objectives.

Upon successful completion, you will:

  • Demonstrate higher level skills in critical thinking
  • Master written and multimedia platforms to communicate clearly and effectively to inform and engage audiences
  • Demonstrate the ability to conduct foundational research applicable to mass communication
  • Apply tools and technologies required for workplaces
  • Develop a working understanding of strategic message design, persuasion and the ethical principles governing the creation, distribution and reception of messaging
  • Develop a working understanding of the strategic communications process and its impact on audience behavior and decision-making