Why Robertson?

You found us. That's the first step. Here's why you can stop searching for mass communication schools.

We make excellent storytellers and confident communicators. We turn ambition into action and elevate dreamers into media professionals who go on to have amazing careers. That's not just 10-cent marketing copy. Go check the LinkedIn profiles of some of our graduates — they're impressive.

When you're done exploring your options for mass communications programs, we know you'll come back to us. We're big enough to get you where you want to go, and small enough to know your name. We're different. Different is good.

Ready to start your career in the media industry? Let us show you how.

Check out the academic options offered by the Robertson School.


For her Ph.D. in Media, Art, and Text dissertation at VCU, Allison Bennett Dyche, Ph.D., who graduates this month, focused on the lessons she learned in creating an Audio Storytelling & Podcasting course for college students - and how courses like hers would be a beneficial part of the curriculum for mass communication students nationwide. (Samuel Cooke, The Appalachian photographer, Appalachian State University)

May 11, 2023

Class of 2023: Allison Bennett Dyche found few resources on how to teach podcasting to college students. So she created her own.

Dyche, who is earning a Ph.D. in Media, Art and Text, is “at the forefront of a growing conversation about how universities can help prepare students for careers in this growing industry,” her dissertation director says.

Davina Efetie will spend a month in London for Condé Nast and Vogue’s summer intensive course. (Tom Kojcsich, Enterprise Marketing and Communications)

April 17, 2023

Class of 2023: Davina Efetie steps outside of her major in style

With a summer internship linked to Vogue magazine, criminal justice major has designs on following her passion for fashion.

He, She, Ze & We executive director Shannon McKay (center) expresses gratitude on Monday to CreateAthon@VCU students for their work with the Richmond-area nonprofit's branding as Cheezi Farmer (left), who leads Us Giving Richmond Community and Black Pride RVA, and Sadie Holloway (right), who works with He, She, Ze & We look on. (Allen Jones, Enterprise Marketing and Communications)

March 30, 2023

CreateAthon@VCU ‘a big help to a small organization,’ nonprofit leaders say

In its 16th year, the longest-running college CreateAthon gave five Richmond-area nonprofits new resources to “succeed and be sustainable” in marketing themselves long after the semester ends.

Robertson Spotlight