Why Robertson?

You found us. That's the first step. Here's why you can stop searching for mass communication schools.

We make excellent storytellers and confident communicators. We turn ambition into action and elevate dreamers into media professionals who go on to have amazing careers. That's not just 10-cent marketing copy. Go check the LinkedIn profiles of some of our graduates — they're impressive.

When you're done exploring your options for mass communications programs, we know you'll come back to us. We're big enough to get you where you want to go, and small enough to know your name. We're different. Different is good.

Ready to start your career in the media industry? Let us show you how.

Check out the academic options offered by the Robertson School.

News

New research by Baobao Song, Ph.D., finds that celebrity endorsements from South Korean boy band BTS and other celebrities can push their fans to take action. (Photo: AJEONG_JM, Wikimedia Commons)

March 6, 2025

Celebrity endorsements can drive advocacy by fans, VCU researcher finds

Examining the popular South Korean boy band BTS and their preferred causes, the study found three factors that shape the behavior of their devoted followers.

VCU alums who won Black History in the Making Awards when they were students. Clockwise from top left: Eloise Berry, Ph.D., Fadel Allassan, Jaz-Munn Johnson, M.D., Taylor Pattie, Tonecia Brothers-Sutton and Sasha Pierre-Louis.

Feb. 26, 2025

Checking in with VCU’s Black history makers

For more than four decades, VCU has honored students with Black History in the Making Awards – and here are updates on six accomplished recipients.

Black History in the Making Award alum Taylor Pattie

Feb. 21, 2025

Black History in the Making Award alumni highlight: Catch up with 2019 Award Recipient, Taylor Pattie

For Black History Month, we’re shining a spotlight on Black History in the Making Award recipients.

Robertson Spotlight