Why Robertson?

You found us. That's the first step. Here's why you can stop searching for mass communication schools.

We make excellent storytellers and confident communicators. We turn ambition into action and elevate dreamers into media professionals who go on to have amazing careers. That's not just 10-cent marketing copy. Go check the LinkedIn profiles of some of our graduates — they're impressive.

When you're done exploring your options for mass communications programs, we know you'll come back to us. We're big enough to get you where you want to go, and small enough to know your name. We're different. Different is good.

Ready to start your career in the media industry? Let us show you how.

Check out the academic options offered by the Robertson School.

News

In 2005, Wilma Wirt speaks at an end-of-semester job fair she held each semester to give her students experience with interviewing and to help graduating seniors find jobs. (Photo by Thomas Gehring)

April 8, 2025

Longtime journalism professor and Capital News Service founder Wilma Wirt dies at 89

A beloved advisor and mentor with high standards, she created hands-on experiences that propelled students into communications and teaching careers.

VCU researcher Mariam Alkazemi tracked the evolution of an Egyptian social media group between two periods of protest. (Getty Images)

March 31, 2025

VCU researcher finds insights into social media, activism and journalism by exploring unrest in Egypt

A Facebook group’s transition points to how 2010s expectations for social media didn’t materialize, the Robertson School’s Mariam Alkazemi says.

New research by Baobao Song, Ph.D., finds that celebrity endorsements from South Korean boy band BTS and other celebrities can push their fans to take action. (Photo: AJEONG_JM, Wikimedia Commons)

March 6, 2025

Celebrity endorsements can drive advocacy by fans, VCU researcher finds

Examining the popular South Korean boy band BTS and their preferred causes, the study found three factors that shape the behavior of their devoted followers.

Robertson Spotlight