Agency is a senior-level, capstone course that provides public relations and communications support to area organizations. During the semester students work together to create communication plans and campaigns based on the individual needs of the client. The fast-paced nature of the course and the demands of working with clients, encourages the the highest level of professionalism, performance, and strategic thinking. Each course is supervised by an account director who serves as both an instructor or record and client liaison. Director's guide student work, while monitoring progress and deliverables to the client. Agency concludes with a formal student presentation to the client, with all materials and rights to work passed to the client for use.
Capital News Service
Capital News Service is a program in which journalism students cover news in Richmond and across Virginia and distribute their stories, photos and other content to more than 90 newspapers, television and radio stations, and news websites. Over the past decade, CNS has won more than 20 awards from the Society of Professional Journalists, the Hearst Journalism Awards Program and the Virginia Press Association. CNS operates as a three-credit course (MASC 475) during spring semesters, when the General Assembly is in session. In addition, the CNS system occasionally is used to distribute stories students do for other courses. You can find CNS stories, photos and videos published by news organizations throughout Virginia, as well as on Facebook, Twitter, YouTube and other social media.
iPadJournos Mobile Newsroom
Known as "iPadJournos," students in this required journalism class, MASC 396/496 Mobile and Social Media Journalism, report on political elections for president, the U.S. Congress or the General Assembly in Virginia every fall semester. Student reporters receive iPad reporting kits for the semester and provide live political news coverage on social media platforms such as Facebook, Twitter, Instagram and Periscope, as well as long form reporting for the WTVR-TV CBS 6 website. Journalism professors Dr. Marcus Messner and Vivian Medina-Messner run the course as a real-life mobile newsroom with breaking news reporting deadlines. Students earn various publications in the class and develop a social media portfolio for the job market. Broadcast journalism students can take this class as an elective.
The 30-minute student-produced TV news show that airs on Richmond PBS, WCVW-TV, a Community Idea Station. The news team comes from MASC 465 Newscasting, one of the capstone courses in the Robertson School's broadcast journalism concentration. The studio production team comes from MASC 466 Television Studio Production. News students are responsible for producing all show content, including pitching, reporting, shooting, writing, editing and voicing stories; rundown creation and show producing; live on-set interviews and anchoring.
VCU InSight won first place for “Best All-Around Television Newscast” in the Society of Professional Journalists’ “Mark of Excellence” awards for Region 2 (covering Delaware, Maryland, North Carolina, Virginia and Washington, D.C.) in 2010, 2012 and 2015, and took third place in 2011.