Dr. Marcus Messner
Associate Professor, Journalism
B.A., Angelo State University, Texas
M.A., Ph.D., University of Miami, Florida
Office: Temple 1110
Dr. Marcus Messner has been an associate professor at the Richard T. Robertson School of Media and Culture since 2007, teaching journalism and mass communications classes. His main research focus is on the influence and adoption of social media in journalism, public relations and health communication.
He has presented more than 70 research papers at national and international conferences and has published more than 30 articles in academic journals such as Newspaper Research Journal, Journalism Studies, Journalism Practice, Mass Communication & Society, Corporate Communications, and Public Relations Journal as well as in various books. Dr. Messner is a regular speaker on social media issues at professional meetings and events. He is also regularly interviewed by news media on social media issues. Interviews with him have appeared in various international and national media, such as CNN Headline News, National Public Radio, Associated Press, Agence France-Presse, Reuters, Wall Street Journal, Bloomberg, Voice of America, and USA Today.
Since 2010, Dr. Messner has served as co-Academic Director of the Social Media Institute of the Iraqi Young Leaders Exchange Program, which is sponsored by the U.S. State Department. He has secured more than $1 million in grant funding for various teaching and research projects. He is also a past head of the Communication Technology Division of the Association for Education in Journalism and Mass Communication (AEJMC).
Dr. Messner is teaching in the undergraduate print/online journalism program as well as in the graduate multimedia journalism program. He regularly teaches the following classes: Mobile and Social Media Journalism, Global Communication, Social Media Campaigns, Social Media Leadership, Social Media Research and Global Health and Social Media. His "iPadJournos" mobile and social media reporting project with WTVR-CBS 6 has spearheaded the use of mobile devices as multimedia reporting tools in the School of Media and Culture.
He has been named a "Promising Professor" and "Emerging Scholar" by AEJMC and has been recognized as one of the "most social media savvy professors" in the United States. He won the national first-place award in the Best Practices in Teaching Competition of AEJMC as well as the university-wide VCU Community Engagement Award for Teaching in 2015 for his “Global Health and Social Media” open online course. He also won the 2014 and 2013 VCU Community Engagement Awards for his students’ “VCU Votes” social media campaign and the VCU Social Media Institute. VCU's College of Humanities and Scienes awarded Dr. Messner its Excellence in Scholarship Award in 2014 and its Distinguished Teaching Award in 2016.
Dr. Messner earned his Ph.D. in Communication and his M.A. in Journalism from the University of Miami in Florida and his B.A. in English Literature from Angelo State University in Texas. Before entering academia, Dr. Messner worked as a journalist in his native Germany and the U.S., covering politics and business.