The 2024 ADDY Awards ceremony in Hampton Roads celebrated exceptional talent and creativity in advertising, recognizing outstanding student achievements across various categories. Showcased by the awards ceremony was a combination of Robertson School advertising students taking home recognition in several categories. “We are proud of our students and faculty for this tremendous recognition of their hard work and outstanding creativity,” said Peyton Rowe, Professor and Director of the Robertson School.

Among the notable winners were:

Gold and Best in Show - Television Campaign: The Gold and Best in Show honor in the Television Campaign category was clinched by the remarkable efforts of Beth Leblanc and Kate McGree, in collaboration with professors Marcel Jennings and Derek O’Leary.

Gold - Consumer Integrated Campaign: Rachel Spiller, under the guidance of Professor Derek O’Leary, secured the Gold award for her exceptional Consumer Integrated Campaign for Hot Topic.

Gold - Integrated Brand Identity Campaign: Noah Marcinczyk, Hailey Fitzgerald, and Graham Johnson, mentored by Marcel Jennings, triumphed in the Integrated Brand Identity Campaign category with their exemplary work for the WNBA.

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Several other deserving participants were recognized with Silver awards for their remarkable contributions:

• Gabriel Trompeta, guided by Professor Bridget Camden, excelled in the Out of Home & Ambient Media/Mass Transit category with Deep Woods OFF.
• Gabe Molina, Darshana Sanjay, Tasha Moritz, Cheyenne Boyd, and Daija Mckinstry, under the mentorship of Scott Menzie, earned accolades for their outstanding campaign for Yeti in the Out of Home & Ambient Media/Campaign category.
• Chloe Landry and Kaitlyn Fulmore, mentored by Marcel Jennings, impressed the judges with their Publication Book Design for Diva Cup.
• Trey O'Shea, under the guidance of Professor Bridget Camden, showcased exceptional talent in Elements of Advertising/Copywriting for ZzzQuil.
• Rachel King, guided by Professor Derek O’Leary, demonstrated proficiency in Social Media Campaign for Virgin Atlantic Airlines.
• Brandon Matos, Javier Ayala, and Rhys Wade, under the mentorship of Derek O’Leary, showcased their skills with an App for PETA.
• Gabe Molina and Taylor Biltz, mentored by Jay Adams, received recognition for their Magazine Advertising Campaign for Last Resort.

About AAF Hampton Roads

The Advertising Federation of Hampton Roads (AAFHR) is a volunteer service and social organization made up of leading members of the Hampton Roads advertising community.

Members from area advertisers, advertising agencies, media outlets and businesses donate time and services to help raise money for the betterment of the up and coming creative talent. Without the support of our members, businesses and volunteers, the AAF Hampton Roads would not exist.