When you’re ready for the next step in your education, the Robertson School is here with an M.S. degree in Mass Communications with two concentrations in Strategic Public Relations and Multimedia Journalism.

Both concentrations have small cohorts--no more than about 20 students each--so you have a personal, engaging educational experience.

And our alums go on to top jobs in public relations, journalism and media.

Find out how to take your education to the next level with the Robertson School.


How do I apply?

To apply, you can visit the VCU Admissions website and choose the "Graduate" application type. Then scroll down and click on "Terms beginning in 2020 (Spring, Summer, Fall)." That will prompt you to create an account, and then you can get started on your application.  


When is the application deadline?

February 1 is the preferred consideration deadline, and March 15 is the final deadline, for our on-track students, or those who wish to begin the program in the summer (July) semester. Applicants are welcome to apply on a rolling basis to begin the program in a different semester; howerver, those who would like to be considered for a fall start date must apply by July 1, and those who would like to be considered for a spring start date must apply by Nov. 15.


Do I have to take the GRE?

No, you are not required to take the GRE. Although you will see that requirement on the VCU Graduate School website, the Robertson School chooses to waive that requirement.


How many classes should I take per semester?

In order to graduate with a degree in one full year, students in the public relations concentration should take two courses per summer semester and three courses for fall and spring. Students in the multimedia journalism concentration should take three courses each semester.


When are classes offered? 

The program is offered year-round — fall, spring and summer — with a July start date for on-track students. Classes span a regular 16-week semester during the fall and spring and span 6 to 8 weeks during the summer.  Online course options are available as well. 


Have questions about financial aid or tuition? 

Follow these links to learn more about the requirements specific to VCU’s Graduate School:

    1. financial aid website  
    2. division of strategic enrollment 
    3. graduate school funding opportunities 


What is the estimated cost of attendance for the entire program?

For in-state students, the estimated cost for our program is $24,950 for in-state students
and $48,176 for out-of-state students.

For additional information regarding VCU’s tuition and fees, please use this link:

Or, call 804-828-2228 to speak with Student Accounting.

Am I able to take graduate classes without seeking a graduate degree?

Yes, by doing so, you will be considered a non-degree seeking student. You will need to have graduated (or are in the last semester of your bachelor’s) from an accredited university. More information can be found through this link: non degree seeking student 


English is not my primary language, will I need to take an English proficiency test in order to be accepted?

Yes, the VCU Graduate School requires you to take the Test of English as a Foreign Language (TOEFL). More information can be found on the Graduate School website


Is there an application fee?

Yes, there is a nonrefundable application fee of $70. 


To whom do I mail my application/documents to?

The Robertson School only accepts graduate applications online. 


Can I apply to both programs? 

There is only one graduate program you are able to apply to — the degree in mass communications. However, there are two concentrations (multimedia journalism and strategic public relations). You may only choose one of those two options.


Is there a minimum GPA required for acceptance?

Although the Robertson School does not require a minimum GPA, the VCU Graduate School does require a minimum GPA of 3.0.


Will there be an orientation for admitted students?

Yes, there will be an orientation for admitted students into VCU’s graduate program. Here is a link for you to register: Graduate School Registration Form 

Additionally, the Robertson School will also host an orientation event. 


What courses are included in the program?

The following are the required courses for each concentration. Please see the VCU Bulletin to view course descriptions.

Strategic Public Relations (30 credits)                                       Multimedia Journalism (36 credits)
Summer 2020                                                                                 Summer 2020
MASC 611 - Research Methods                                                     MASC 611 - Research Methods
MASC 691 - Topics: Digital Production                                           MASC 691 - Topics: Digital Production
Fall 2020                                                                                         Fall 2020
MASC 654 - Persuasion                                                                 MASC 684 - Multimedia Storytelling
MASC 682 - Media Mechanics                                                       MASC 643 - Digital Management and Analytics
MASC 676 - Media Ethics and Law                                                MASC 676 - Media Ethics and Law
Spring 2021                                                                                    Spring 2021
MASC 685 - Strategy                                                                      MASC 644 - Computational Journalism
MASC 691/591 - Topics in Mass Communication                           MASC 691/591 - Topics in Mass Communication
MASC 683 - Strategic Communication in the Global Environment MASC 686 - International Journalism
Summer 2021                                                                                 Summer 2021
MASC 675 - Leadership in Action                                                   MASC 675 - Leadership in Action
MASC 694 - Capstone                                                                    MASC 694 - Capstone
                                                                                                   ***Plus 6 credits in electives, taken any semester



Do you offer night classes?

For the 2020-2021 school year, we areoffering both the strategic PR and multimedia journalism concertrations online due to COVID-19. The courses will be asynchronous, so students can complete the coursework on their own timeline (within the bounds of deadlines set by instructors).


Do you offer any study abroad opportunities? 

We hope to provide our students with classes that have a study abroad opportunity, but it is dependent on demand, enrollment and instructor availability. 


If you have further questions, please fill out this short form, and we will get back to you promptly!