Baobao Song

Baobao Song, Ph.D.

Pronouns: She/Her

Assistant Professor

Public Relations Sequence Coordinator

(804) 828-2660

Temple 2208

Public Relations


  • Ph.D. Mass Communications, University of Florida, 2017
  • M.A. Mass Communications, University of Florida, 2013
  • B.A. English, Beijing University of Posts and Telecommunications, 2011


Baobao is an Assistant Professor and the coordinator of the Public Relations sequence. As a first-generation college student, Baobao holds a profound belief in the transformative power of higher education. With a passion for empowering students, Baobao aspires to leave a lasting, positive impact on their academic journeys and future careers. Additionally, Baobao is an enthusiastic researcher, dedicated to addressing meaningful and practical questions that contribute to societal betterment for younger generations. Beyond academia, Baobao is often found in the chaotic survival mode for parenting three toddlers. She is also an ardent fan of BTS.


MASC 439 Agency
MASC 435 Crisis Communication
MASC 425 Public Relations Research
MASC 337 Public Relations Strategy
MASC 333 Technical Writing and Media Relations
MASC 210 Public Relations

Scholarship Interests

Corporate social responsibility, corporate advocacy, relationship management, strategic corporate communications


International Communication Association
Association for Education in Journalism and Mass Communication 


Page and Johnson Legacy Scholar (2022-2023; 2015-2016; 2026-2017)
Top Faculty Paper Award (ICA, Public Relations Division, 2018)