Joshua Smith

Joshua J. Smith

Pronouns: He/Him/His

Assistant Professor

Communications Director, Branding & Outreach Committee Chair, VCU Instructional Innovation Council

T. Edward Temple Building, 901 W. Main St., room 2203D

Public Relations


Media Psychology

10 Years of Service Badge






Joshua J. Smith is an assistant professor at the Richard T. Robertson School of Media and Culture. He leads Public Relations courses in the undergraduate curriculum and Integrated Communication graduate program. He also serves as Director of Communications for the School. Additionally, Smith is the principal owner of Smith & Something, providing communication and media services to clients throughout the U.S. Smith's current areas of instruction and practice span PR writing, media relations, graphic design and production, strategy, and integrated communication campaigns. Over the last decade, Smith has provided his services to business spanning the state of Virginia, including health care, nonprofit, B2B, B2C and government sectors. 

Smith holds both a bachelor's and master's of science in mass communication and is a student in the VCU Media, Art and Text (MATX) doctoral program. His academic work focuses on advancing the understanding of media effects on individuals. Additionally, Smith contributes to individual and group research in the areas of mass communication, integrated communication and public relations. Smith has an ongoing interest in the growing field of media psychology with a special passion for media literacy, computer mediated communication technology and public relations.


  • Adobe Education Exchange (EdEx)
  • American Psychological Association (APA)
    • Division 46: Media psychology and Technology
  • Association for Education in Journalism and Mass Communication (AEJMC)
  • Association of Marketing and Communication Professionals (AMCP)
  • International Communication Association (ICA)
    • Division: Public Relations | Children, adolescents and media
  • Public Relations Society of America (PRSA)
    • Richmond Chapter, Board of Directors 2019-2022


Accolades and Media Mentions

Select Publications

  • Alkazemi, M.F., Alkhubaizi, N. & Smith, J.J. (In Press). The implications of public health messaging strategies: How branding disease may improve public health awareness in the GCC. Intercultural public relations: Realities and reflections in practical contexts. (N. Lan, Q. Wang, and B.-L. Sha, Eds.). Routledge.
  • Shana Meganck, Joshua Smith, Jeanine P.D. Guidry, The skills required for entry-level public relations: An analysis of skills required in 1,000 PR job ads, Public Relations Review, Volume 46, Issue 5, 2020, 101973, ISSN 0363-8111.
  • Smith, Joshua J., “PR Should Beware of Zombie Accounts,” PRNews 2020. 
  • Article: “How to Use Bolstering Messages to Grow Brand Trust,” PRNews, 2020
  • Book chapter: “Apologize or Advocate: Choices for Crafting Statements During Pandemic.” Publishing in Crisis Management: A Guide to Preparing for, Mitigating During and Recovering After Crises, Volume 10, PR News, 2020.
  • Article. PR Say: Avoiding Communication Fatigue as Coronavirus Separates Workforce, 2020.
  • Logo Design: “Sepsis in Rwanda” Hopkins, et al. 2019. Poster Session. 
  • Yen-I Lee, Yuan Zhang, Yan Jin, Sungsu Kim, Ernest F. Martin & Joshua J. Smith. 2019. Opening the Minds’ Eye: The Pivotal Role of Sympathy in Depression Coverage Effectiveness, Routledge, Communication Studies 
  • Freelance: Illustrative EKG image restoration and repair for use in medical case report, University of Rwanda School of Medicine and Pharmacy; Centre Hospitalier Universitaire de Kigali, Department of Accident & Emergency. D. Hopkinson, W. Mucyo, M. Nkeshimana. Two young men with STEMI in Rwanda: a case report. Rwanda Medical Journal. 2019.
  • Poster Session: Great Ideas For Teaching (GIFT): “On-Camera Media Relations Training for Public Relations Students: A ‘Look Live’ on-camera interview assignment.”  2019. Bajkiewicz, Smith. AEJMC Conference, Toronto, Canada.  
  • Embracing Public Relations Writing Techniques in the Classroom. Meganck, S. & Smith, J. Teaching Journalism and Mass Communication. Vol. 9, no. 1. (2019), pp. 41-44 (2019, July). 
  • Meganck, S., Guidry, J., & Smith, J. (2019, April) Skills Needed for Entry-Level Public Relations Positions: An Analysis of Job Listings. BRIDGE Conference, Washington, D.C. 
  • Freelance: Print book design and layout: “Dear Kay: One Man’s Journey Through Grief” (2018). Copyright (C) 2018 by Thomas A Bajkiewicz. Published by Amazon Books. ASIN:B07KBTBLKW
  • Freelance: Cover Design. Social Marketing Quarterly Volume 24 Issue 2, June 2018
  •  Freelance: Visual stimulus design for research study > Motivating Influenza Vaccination among Young Adults: The Effects of Public Service Advertising Message Framing and Text versus Image Support. Social Marketing Quarterly Volume 24 Issue 2, June 2018
  • R. Anderson Foundation, Association for Business Communication (ABC), Yan Jin, Augustine Pang, Joshua Smith, (2018) “Crisis communication and ethics: the role of public relations”, Journal of Business Strategy, Vol. 39 Issue: 1, pp.43-52
  • Freelance: Infographic design: “Constructive journalism: An introduction and practical guide for applying positive psychology techniques to news production.” McIntyre, K. & Gyldensted, C. (2017).  Journal of Media Innovations, 4(2).
  • Freelance: Print book design and layout: “Nine Lives - A Life In Ten Minutes Anthology.” (2017). Copyright (C) 2017 by Life in 10 minutes LLC. Published by Chop Suey Books. ISBN: 978-0-9960912-5-1 
  • VCU Richard T. Robertson School of Media & Culture and VCU School of Nursing Joint Research Project, “Media Framing of Alternative Uses of Tobacco Products as a Culture Phenomenon” to understand the portrayal of waterpipes as an alternative form of tobacco use in the United States. (Jeanine Guidry, Yan Jin, Linda Haddad, Yuan Zhang, and Joshua Smith) (Published, 2016) Journal of Health Communication 31(6), 659-667. [1.927] Included in National Center for Biotechnology Information’s (NCBI) PubMed, U.S. National Library of Medicine (2016)
  • Arthur W. Page Center for Integrity in Public Communication funded project: “Informing how social and traditional media produce and distribute crisis information, with an emphasis on ethical standards.” (PIs: Dr. Lucinda Austin, Elon University, and Dr. Yan Jin, Virginia Commonwealth University.)
  • “The Effects of Framing and Attribution on Individuals’ Responses to Depression Coverage.” Yan Jin, Yuan Zhang, Yen-I Lee, Ernest Martin, and Joshua Smith. AEJMC Conference, San Francisco, CA (2015).