Derek O'Leary
Pronouns: He/Him
Assistant Professor
Website and Social Media Liaison
Office hours: Mondays: 10:15-11:30 AM, 9:30-10:30 PM Wednesdays: 10:30 AM - 1:00 PM Thursdays: 10:15-11:30 AM
Creative Advertising
User Experience
Advertising and AI
Education
- M.A. Art Direction, Virginia Commonwealth University Brandcenter, 2011
- B.A. Advertising, Michigan State University, 2008
Background
Experienced Advertiser/ Marketer with a demonstrated history of working beyond the traditional. Worked at local Richmond based advertising agencies before joining VCU as an instructor and founded his own design studio. Skilled in User Experience (UX), Advertising, Event Marketing, Concept Development, and Creative Strategy. Also dabbles as an illustrator.
Courses
MASC 204: Story
MASC 383: User Experience (UX)
MASC 450: Style
MASC 451: Invention
MASC 459: Judgment
MASC 481: Completeness
Affiliations
Awards
- Promising Professor Award 2023 Mass Communication and Society (Association for Education in Journalism and Mass Communication)
- Most Valuable Professor 2021 VCU Women's Volleyball Team
- PRSA Richmond's Award of Excellent for Capital: External Video Program 2021
- PRSA Richmond's Capital Best in Show Award & Award of Excellence for Paid Social Media 2018