Public Relations, Accessibility in Design, Neuromarketing

Education

• B.S., Mathematics and Business, Wake Forest University
• M.S., Strategic Communication/Public Relations, Purdue University
• APR (Accreditation in Public Relations), Universal Accreditation Board
• Diversity, Equity, Inclusion in the Workplace Certification, Muma College of Business, University of South Florida

Background

Judi came to Robertson School after a long career in nonprofit communications and media. With high profile organizations like The Chesapeake Bay Foundation and Virginia Rep Theatre, she led public relations and media relations strategy, integrated communications, and public affairs events. She brings professional experience into the classroom by implementing career-oriented content in all of her courses, prioritizing mentorship, and helping students make industry connections. In addition to serving as the School’s Equity, Inclusion and Diversity (EID) Coordinator, Judi is an advocate and leader at the University and College level for inclusive teaching pedagogy. She is a frequent accessibility and inclusion speaker in the community and dedicated resident of Church Hill.

Courses

MASC499: Career Minded (online pathway) 
MASC390: Ethical Problems in Mass Media (online pathway)
MASC333: Technical Writing & Media Relations (online pathway)
MASC439: PR Agency/PR Campaigns (capstone) 
MASC336: Social Media for Public Relations
MASC682: Media Mechanics (graduate program)
MASC338: PR Professionalism
MASC435: Crisis Communication
MASC493: Fieldwork/Internship
MASC492: Independent Study
MASC491: Professional Experience (service learning)
MASC101: Mass Communications
MASC210: Public Relations
MASC335: Public Relations Production
UNIV291: Social Media Immersion Exp (service learning)

Scholarship Interests

• Inclusive Learning/Inclusive Teaching
• Equity, Inclusion and Diversity (EID) pedagogy
• Civic Engagement

Affiliations

• Public Relations Society of America (PRSA), EID Committee state representative, National Awards Judge
• Public Relations Society of America (PRSA), Richmond Chapter,
• VCU Inclusive Recruitment Champion (RIC)
• VCU Leaders for Inclusive Learning
• VCU Votes Advisory Council, Communications Chair
• VCU’s Leadership Career Community

Awards

• 2022 Excellence Gold Award: Civic Learning Democratic Engagement Community Service
• National Association of Student Personnel Administrators (NASPA)
• 2022 Term Professional Growth Award
  2023 ReEngagement Grant Recipient
• Capital Award of Merit, Op-Ed, 2016, Virginia PR Awards
• Capital Award of Merit, Extended Events and Observances, 2016, Virginia PR Awards
• Capital Award of Excellence, Internal Video, 2014, Virginia PR Awards
• Capital Award of Merit, Media Relations, 2013, Virginia PR Awards
• Capital Award of Merit, Press Conferences, 2012, Virginia PR Awards

Links

Tools and Resources for Inclusive Learning: An EID Toolkit for Teaching

VCU News 7/13/22 The goal? Success for every student. Leaders for Inclusive learning program trains instructors on how to best serve their students and lead systemic change

VPM News 12/30/22 Friday news dumps in 20022 are seemingly common

RVAHub.com, 11/3/20, Interactive: Candidates and groups drop $12 on Facebook ad spending

VCU News, 9/17/20, VCU Votes: On social media, students encourage voter participation on campus and beyond

VCU News, 10/6/20, ‘Have a plan’: VCU Votes co-chairs answer questions about voting amid the pandemic 

NPR’s Full Disclosure with Roben Farzad, Richmond We Have a Problem, 2019

The Table, The Cheats Movement podcast, The Power of Social Media, 2018