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Summer 2021: The City of Richmond Department of Fire and Emergency Services - Digital Media & Marketing Intern (PAID)

May 5, 2021

Posted in: Advertising internships, Internships & scholarships, Journalism internships, Public Relations internships

THE POSITION 

The City of Richmond Department of Fire and Emergency Services is currently seeking qualified  candidates to fill one (1) Internship position, Digital Media & Marketing Internship  (Undergraduate Studies) to assist the current Public Information Manager (PIM). The selected  individual will be responsible for researching and developing digital media content for RFES.  Additionally, this intern will get hands-on experience in public safety media relations. The selected candidate will be required to work 20 hours per week.  

DUTIES INCLUDE BUT ARE NOT LIMITED TO 

Helping to revamp and manage content on the RFES website (in accordance with the  established City of Richmond structure); 

Researching and implementing a plan for a new RFES podcast;  

Working with PIM to strategically develop creative content for all social media  platforms (Facebook, Instagram, Twitter, YouTube, and TikTok); 

Assisting to create monthly newsletters through Constant Contact; 

Pitching stories to local news outlets and coordinating interviews; 

Helping with any scheduled news conferences; 

Tracking RFES online performance through analytics; 

Maintaining visual identity and brand.

QUALIFICATIONS, SPECIAL CERTIFICATIONS AND LICENSES 

INTERN ELIGIBILITY: 

To be considered for an internship in this program, applicants must adhere to the following  criteria: 

The student must be currently enrolled in an undergraduate or graduate degree program, be in  good academic standing, and be registered for courses during the internship period. Summer  Interns do not have to be enrolled in summer school, but must be enrolled for the upcoming Fall  semester.  

After graduating from a degree program, the student no longer qualifies for an internship with this  program unless they have been accepted into a graduate program which is scheduled to begin  within twelve (12) months of hire date. 

Students must provide a college transcript and approval from the Academic Advisor or Career  Development Counselor prior to interview date.  

Students must be lawfully authorized to work in the United States and are required to present  proof of such eligibility prior to beginning work.  

Undergraduate students must have completed 60 credit hours and have a 3.0 overall grade point  average.  

Graduate students must be enrolled at an accredited institution and have a 3.0 overall grade point  average. 

No special certification or license required. 

**A cover letter and resume are required and must include the following information; academic  major, area of professional interest, and City department(s) in which the applicant would most  likely complete an internship. If you are interested in being considered for more than one  internship, a separate application package is required for each and must be submitted to the  respective internship opportunity. ** 

KNOWLEDGE, SKILLS, AND ABILITIES: 

Knowledge of graphic design concepts and production through concept, design, planning,  production, and publication phases; and familiarity with still photography and video production.  Knowledge of practical applications of journalism and writing; marketing and communications  principles and theories; social media platforms; and marketing and business research practices. 

Demonstrated skill in computer proficiency, including Microsoft Office Suite, Adobe Creative  Suite, Canva, or other similar graphic design programs, and photo editing software; website  content management and website analytics. Demonstrated skill with people management; oral,  written and interpersonal communication; conducting presentations and public speaking. 

Demonstrated abilities to articulate appropriate responses; prioritize and organize duties; to be a  self-starter and to problem-solve complex issues; and work independently in a proactive manner.

MINIMUM TRAINING AND EXPERIENCE: 

Pursuing degree in public relations, communications, public affairs, journalism, marketing, or  directly related field. 

PREFERRED TRAINING AND EXPERIENCE: 

Experience working with computer graphics and/or desktop publishing software; Experience and understanding of social media platforms such as Facebook, Instagram,  Twitter, YouTube, and TikTok; 

Experience publishing creative content on a website a plus; 

Experience developing, managing and hosting a podcast is a plus.

RESUMES & COVER LETTERS MAY BE SUBMITTED ONLINE to: shiron.haskins@richmondgov.com