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Summer 2020: Kämé Naturals - Advertising / Public Relations Intern

Jun 10, 2020

Posted in: Advertising internships, Internships & scholarships, Public Relations internships

Description:

  • Kämé Naturals is a local CBD start up specializing in premium, high quality, clean/transparent cannabinoid products. All hemp is either estate grown or locally sourced using beyond organic methods and processed here in RVA.  We are all about transparency, all natural/pure ingredients, quality strains and educating our fellow Americans about the medicinal benefits of cannabinoids. 
  • Cannabinoids (CBD, CBG, CBN) have a number of benefits. Such as:
    • Anxiety
    • Pain relief
    • Arthritis/Inflammation 
    • Stress
    • Acne
    • Cancer
    • Insomnia
    • Anti-seizure
  • Business Partners: 
    • Two families came together to form Kämé Naturals, which represents the initials of their combined 4 daughters: Kennedy, Addie, Madelyn and Ellie (in birth order)
    • Together these families have 80 years of combined experience in: Restaurant/Chef/High end food sales, wine, nonprofits, and marketing/advertising.
      • Sarah Trickey: Advertising agency veteran, VCU adjunct (Richard T. Robertson School of Media & Culture) and Director Brand Activation at Global Packaging Company.  (https://www.linkedin.com/in/sarahbtrickey/)
  • “Kame”: Means Turtle, in Japanese
    • Turtle in Native American culture carries the earth on her back
  • Launching this Summer!!!!!!
    • Via E-commerce/DTC site: www.kamenaturals.com
      • Products for launch include CBD oil (1700mg solventless tincture) 
      • Salves & Roll-on ointments (helps with those aches & pains)

General Job Duties of the Ad/PR internship:

  • Dive into the world of cannabis:
    • Strategic Development 
    • Research
    • Competitive analysis
    • Consumer segmentation
    • Market sizing
  • Design and develop the Kämé Naturals e-commerce/DTC website (off shopify e-commerce platform) 
    • Technical support
    • Maintenance 
    • Consumer relations/support
  • Go to market strategy 
  • Communication plan
  • Creative development
    • Social media assets, Develop social media plan, Social media posts, POS, sales materials and support, etc.
  • Data Analysis:
    • Web analytics/dashboard 
    • Social media reporting, optimizing, etc 
  •  Involved in short term & long term strategy for business 

Qualifications applicants should possess:

  • VCU Student of Richard T. Robertson School of Media & Culture and/or Business School 
  • Design, Web and social media experience 
  • Creative & Strategic Thinker
  • Technical knowledge of social media platforms, e-commerce platforms  
  • Passionate about new experiences, start ups, communication/creative and social media
  • Fun & cool person to hang out with (remotely of course )

Internship experience/benefits: 

  • Real local start up/ entrepreneurial experience 
  • Gain experience, knowledge and insights into cannabinoid category, sales, manufacturing, e-commerce/DTC, etc.
  • Portfolio submissions with live/real creative work (and ideally tangible business results) 
  • Real creative & business input 
  • Strategic Development
  • Contacts & Connections to industry veterans
  • Potential References 
  • Mentorship 

Details:

    • Summer 2020 internship from June – August (flexible)
    • 150 hrs = 3 credits 
      • This is an unpaid internship
    • Due to COVID-19 this internship will be remote:
      • Limited but not guaranteed face to face interaction
      • Equipment and workspace not included
        • If software is required, will determine based on the case & cost
  • How to apply:
    •  Send portfolio/sample work, resume and/or linkedin profile: