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Summer 2019: Virginia Historical Society - PR & Media Relations Intern

Apr 1, 2019

Posted in: Advertising internships, Internships & scholarships, Journalism internships, Public Relations internships


On June 19, 2019, the Virginia Museum of History & Culture will open a new exhibition, Determined: The 400 Year Struggle for Black Equality. This unprecedented exhibition explores the African American experience from the arrival of the first enslaved Africans in English North America in 1619 to the present day tracing the ways in which black people have profoundly shaped the course of American history and the nature of American democracy through their fight for freedom, equality, and justice. Visitors will encounter dozens of personal stories, like those of Virginians James Lafayette, Mary S. Peake, Arthur Ashe, and Missy Elliot, and nearly one hundred artifacts.

We are seeking a PR & Media Relations Intern (PR Intern) to assist with outreach efforts and with scheduling and logistics for local and national media outlets leading up to the opening and for the initial months it is on display.

The intern will have responsibility for drafting press releases and media alerts for Determined as well as other upcoming events and exhibitions. Passion for and knowledge of the exhibition topic is a plus. The PR Intern must use good judgment, representing the museum in a professional and respectable manner at all times. He/she should offer suggestions to increase public awareness of the museum, elevate its Brand and increase exposure of events and exhibitions.


  • Works with curators, collections staff, programming and education staff to understand the primary objectives and important elements of Determined and other upcoming events and exhibits
  • Drafts press releases for upcoming exhibits, events and other noteworthy museum news
  • Maintains calendar of events for media use and updates external calendars
  • Works with staff to ensure proper permissions for all photography and images to be supplied to media
  • Creates monthly reports on media impressions
  • Maintains and adds to media contact sheet
  • Keeps detailed log of media interactions and telephone messages
  • Assists with prepping staff for media interactions
  • May assist with researching information for content on social channels and may fill in on behalf of museum as a backup in posting to those channels (Facebook, Instagram, Twitter)
  • Performs other duties as assigned

Knowledge, Skills and Abilities Necessary:

  • Knowledge of African American History
  • Experience writing press releases
  • Excellent written and oral communication skills
  • Must be outgoing and comfortable cold calling/emailing
  • Must possess great accuracy and attention to detail
  • Ability to address challenging questions with grace and tact including those related to issues around race in Virginia
  • Ability to prioritize and thoughtfully plan work activities combined with a willingness to adapt and flex to changing needs
  • Ability to meet deadlines
  • Experience using multiple social media platforms (Facebook, Twitter, Instagram)
  • Ability to connect with diverse audiences and partners


Required Education and/or Experience:

  • Undergraduate student in a degree program for communications, media relations ora related field with a 3.0 GPA or higher
  • High level of comfort using new tech interfaces
  • Solid grasp of grammatical rules and great attention to detail
  • Prior internship or work experience, especially in a PR or related role
  • Interest in history a plus

To Apply:
Please send a resume and letter of interest to Tracy Schneider at