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Spring 2022: Kämé Naturals - Advertising/Public Relations Intern

Dec 18, 2021

Posted in: Advertising internships, Internships & scholarships, Public Relations internships


  • Kämé Naturals is a local (Goochland, VA) CBD start up specializing in premium, high quality, clean/transparent cannabinoid products. We launched in October 2020. All hemp is either estate grown or locally sourced using beyond organic methods and processed here in RVA.  We are all about transparency, all natural/pure ingredients, quality strains and educating our fellow Americans about the medicinal benefits of cannabinoids. Our Pillars – PURE, HONEST & EFFECTIVE.
  • Cannabinoids (CBD, CBG, CBN) have a number of benefits. Such as:
    • Anxiety
    • Pain relief
    • Arthritis/Inflammation 
    • Stress
    • Acne
    • Cancer
    • Insomnia
    • Anti-seizure
  • Business Partners: 
    • Two families came together to form Kämé Naturals, which represents the initials of their combined 4 daughters: Kennedy, Addie, Madelyn and Ellie (in birth order)
    • Together these families have 80 years of combined experience in: Restaurant/Chef/High end food sales, wine, nonprofits, finance and marketing/advertising.
      • Sarah Trickey: Advertising agency veteran, VCU adjunct (Richard T. Robertson School of Media & Culture) and Director Account Based Engagement at Global Packaging Company.  (
  • “Kame”: Means Turtle, in Japanese
    • Turtle in Native American culture carries the earth on her back


General Job Duties of the Ad/PR internship:

    • Dive into the world of cannabis:
      • Strategic Development 
      • Research
      • Competitive analysis
      • Consumer segmentation
      • Market sizing
      • Social Media
      • SEO
      • Advertising/communication Laws/Requirements
      • Go to market strategy 
      • Communication plan


  • Social Media: Key Requirement


    • Develop the social media strategy, plan, content calendar, creative development of social media assets, execute Social media posts
  • Creative Development: 
    • POS, sales materials, creative ideas and support, etc.
    • Revise/develop logos/labels/packaging, etc. (Adobe photoshop/illustrator) 
  • Data Analysis:
    • Web analytics/dashboard 
    • Social media reporting, optimizing, recommendations, etc 
  • Events/Farmers Markets:
    • Support with Marketing
    • Set up, manning the tent and support maybe required 
  • Involved in short term & long term strategy for business
  • If qualified – Develop SEO strategy & execution 


Qualifications applicants should possess:


  • VCU Student of Richard T. Robertson School of Media & Culture and/or Business School 


  • Social media experience 
  • Creative & Strategic Thinker
  • Technical knowledge of social media platforms, e-commerce platforms  
  • Passionate about new experiences, start ups, communication/creative and social media
  • Fun & cool person to hang out with (remotely of course )
  • Design (Adobe photoshop/illustrator) SEO Experience a Plus+


Internship experience/benefits: 


  • Real local start up/ entrepreneurial experience 
  • Gain experience, knowledge and insights into cannabinoid category, sales, manufacturing, e-commerce/DTC, etc.


  • Portfolio submissions with live/real creative work (and ideally tangible business results) 
  • Real creative & business input 
  • Strategic Development
  • Contacts & Connections to industry veterans
  • Potential References 
  • Mentorship 



    • Winter/January 2022 -  internship from Jan – August 2022 (flexible & can extend further)
    • 150 hrs = 3 credits 
      • This is an unpaid internship
    • Due to COVID-19 this internship will be remote:
      • Limited but not guaranteed face to face interaction
      • Equipment and workspace not included
        • If software is required, will determine based on the case & cost


  • How to apply:


    •  Send portfolio/sample work, resume and/or linkedin profile and one written reference to: 
      • Sarah Trickey (
      • Professor of Empathy – 399 at VCU Robertson School of Media & Culture