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Spring 2018: The Division of Strategic Enrollment Management (VCU) - Communications & Social Media Intern (PAID)

Jan 8, 2018

Posted in: Advertising internships, Internships & scholarships, Journalism internships, Public Relations internships

The Division of Strategic Enrollment Management (SEM) ensure s academic quality and support s student success, which is dependent upon the recruitment, retention and timely graduation of a talented and diverse student body. Our goals and aspirations are clearly articulated in the un iversity’s strategic plan, and a primary component of our vision is to ensure that we attract and retain students who will graduate and contribute to a highly skilled 21st century workforce. Key areas of SEM include the offices of Admissions, Financial Aid, Intersession, Military Student Services, New Student and Family Programs, Student Accounting, the Student Services Center, and Summer Studies.
SEM Communications
SEM Communications creates, implements and man ages strategic marketing and communications campaigns for the Division of Strategic Enrollment Management. SEM Communications’ marketing and communications efforts support the Division’s key goals related to recruiting, enrolling and retaining an academica lly talented and diverse student body. E xternal target audiences include prospective students, current students, and parents and families of prospective and current students, as well as high school and community college counselors and adv isors. S EM Communications serves as an information liaison for colleagues, university faculty and staff.
Internship description
The communications and social media intern will support SEM marketing and communications initiatives . The intern will have the opportunity to be exposed to a multitude of projects and the many facet s of the creative process. The intern will work under the leadership of the SEM Communications team to c reate effective and timely communications directed to prospective students and their families, current students and their families, and members of the university community at large to promote the university and its resources.
Among the duties the intern will assist with
 Review and development of internal and external communications pieces.
 Review brand standards set forth by the University are being met to ensure consistent messaging and marketing.
 Planning, implement ing and promoting SEM events and initiatives focused on student success and financial literacy.
 Review of web content for accuracy and timeliness.
 Writing and posting to social media accounts.
 Monitoring activity on social media accounts.
The ideal candidate with exhibit the following qualifications.
 Ability to communicate ideas clearly
 Knowledge of AP Style
 Interest in photography and videography
 Strong email writing skills, particularly using a customer service tone of voice and respectability
 Desire to learn about brand strategy
 Keen attention to detail
 Excellent time management skills
 Strong organizational skills
 Ability to work independently as well as in a team
 Ability to work effectively under deadlines and juggle several assignments
 Desire to learn what it takes to work in a fast paced atmosphere
 Student in an English, mass communications or liberal arts program preferred
 Knowledge of Adobe Creative Suite and some graphic design skills a plus but not required
Time commitment
Between 10 - 15 hours per week

For-credit and paid internship

This is a for-credit internship for 1 to 3 credits depending on the hours worked and the student's program requirements. Interns also will be paid. The pay rate is $9 per hour. 

To apply
Please submit your resume and a cover letter showcasing your background in relationship to this job and how it makes you a good fit for our department. (Think specific skills, qualities, knowledge and interests.) Give one or two examples of related experience.
Please email the document to Jonathan Dodd at

Promising candidates will be contacted by email to arrange interviews as soon as possible. At the interview, we’ll be wanting to see some examples of your design work. Please bring a portfolio of at least three examples of your work to the interview.