Fall 2021: Project Yellow Light - Communications Intern
Jul 23, 2021
Posted in: Advertising internships, Internships & scholarships, Journalism internships, Public Relations internships
WHAT it is.
Project Yellow Light, Hunter Garner Scholarship is a non-profit built on a simple concept, making a big difference to stop distracted driving.
Car crashes are one of the leading causes of death of teens and young adults in the U.S. and distractions are huge cause with our youngest drivers – a death which is totally avoidable. PYL is a program designed to reverse those numbers and save lives. Applicants to the scholarship create video, billboard or radio PSAs to convince their peers to be careful when they first start driving. No essay. Everything online. The contest is open to all high school juniors & seniors and undergrad college students in the U.S.
It’s all about giving the youth ownership of this critically important message; and allowing them to talk about it in a way that will resonate with each other. An opportunity for advocacy.
Project Yellow Light is a national scholarship program reaching thousands in partnership with:
-AT&T’s It Can Wait
-Clear Channel Outdoor
-National Highway Traffic Safety Administration (NHTSA)
-National Organizations for Youth Safety (NOYS)
We’ve attracted the attention of some notable people; our judges and advocates include:
- Alex Denis (on-air anchor/ TV personality)
-Jeff Goodby (Co-founder and Co-Chairman, Goodby, Silverstein & Partners)
-Wendy Clark (CEO & President of DDB; past-global head of marketing for Coca-Cola)
-Kweku Mandela (global activist & film producer)
-Aloe Blacc (award winning recording artist)
What we need.
Some social savvy people to drum up attention and momentum and help draw attention to our cause.
We need rich content and frequent postings to the following platforms:
We’re open to new and exciting ideas to connect with our target –ages 15 to 25 – as well as finding ways to bring growth and recognition to our brand. And we want someone who will be passionate about our cause.
We need someone who is a good writer/researcher and able to regularly post on FB, Twitter & Instagram. Self-starter with initiative and able to work on their own.
All contests and info can be found on site
Contests open 10/31 annually
Billboard (OOH) due 3/1
Video and radio due 4/1
Winners announced in Times Square first week in June or July
Interns work together to share content, repost on different platforms. Need to be self-motivated, energized about doing a little research to familiarize yourself with our efforts/cause, work easily on your own with simple instruction.
Do a google search with key topics: distracted driving, texting while driving, all partners, notable people, @StoptheTexts (FB, Twitter, IG), film competitions for students, VA Film Festival, scholarships, etc. Be inventive.
How to find us (and apply).
804.698.8203, mobile 804.920.4916