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Fall 2018: Route Runna Management - Promotions & Marketing Interns

Sep 28, 2018

Posted in: Advertising internships, Internships & scholarships, Public Relations internships

Route Runna Management is a full service talent management promotion, and marketing company founded in Richmond, VA. We specialize in event planning and working with entertainers and musicians. With our accredited network of the music industry’s leading DJ’s, promoters, record label executives, and media consultants, we can provide superior oversight to maximize a company’s growth.

With an extensive network of over 100 club DJ’s we service and track records giving the artist leverage to begin touring in the market.

Starting from January 2015 Route Runna serves as the Virginia / North Carolina market Defjam Lifestyle Brand Ambassador. With relationships and connections of executives, labels, artists, radio PD’s and more.

*Our Company has had the pleasure to conduct marketing campaigns for Defjam recording artists: Rick Ross (God Forgives I Don’t), Nas (Life is Good), 2Chainz (Based on a True Story), Kanye West/Good Music (Cruel Summer) Big Sean (Dark Sky Paradise), Elijah Blake (Shadows and Diamonds). Current projects include Dave East (Paranoia), Rapsody (Laila's Wisdom)), Trap Beckham ( Birthday Chick) & MORE!!

Our biggest clients include National recording R&B artist Scholar, Grammy Award Winning Producers, iHeart radio, & numerous independent artists within the Central Virginia & North Carolina and Southeast region.


College representatives will be part of Route Runna’s Lifestyle Marketing/Promotion program
known as lifestyle reps. We are also including in this recruitment an opportunity for interns to
participate and coordinate campaigns with DefJam Records . By the end of the process, interns
will be fully prepared & qualified to work and/or apply for major record labels.

Route Runna Mgmt. is a promotional company operated by CEO Antwan Williams who has an
account with DefJam Records. The program also will include access to major celebrity events.

Responsibilities as a rep will include, but are not limited to: ● Learning about and participating in marketing campaigns to create awareness for music and artists ● Attending regularly scheduled conference calls and team meetings to learn marketing techniques/trends and about the music industry ● Developing online marketing strategies through social media ● Attending and recapping concert events ● Developing reports of marketing efforts ● Creating a DJ List ● Contacting media outlets ● Creating online social networks and generating a following ● Distributing promotional product ● Visiting nightclubs to network with promoters & DJ and monitor playlists

Route Runna lifestyle reps dedicate 18 hours or more a week to this internship.

- HBCU Promo Tour - Artists to be announced

QUALIFICATIONS: ● MUST BE at least 18 years of age ● Full access to a working computer, internet, available to meet and have access to a telephone

Desired Skills:

● Basic written and oral communication skills ● Web savvy with significant knowledge on certain aspects of social media Instagram, Twitter, Facebook, Snapchat ● Basic knowledge of, and access to MS word, Excel, & Power point ● Candidates must be currently enrolled in a college or university ● This is an unpaid internship. Candidates must be eligible to receive college credit for an internship ● Focused, hardworking, Reliable, and dedicated ● Ability to work independently, follow direction from supervisors, and meet deadlines ● Passion for music, marketing, communications, and social media ● Prior street team or street marketing experience is a plus ● Outgoing personality ● Offer creative insight to projects, demonstrate ingenuity and an eagerness to learn ● Possess strong organization skills

To apply, please feel free to contact me directly for questions and future opportunities. Antwan Williams at