Yi Grace Ji

Yi Ji

Assistant Professor, Public Relations
ygji@vcu.edu
(804) 828-6695

Ph.D. University of Miami
M.A. University of Miami

Office: 1112

Yi Grace Ji, Ph.D., is an assistant professor of public relations at the Richard T. Robertson School of Media and Culture. Ji’s background is primarily based in new media research and consulting. She has taught public relations research, strategies, and reasoning for statistics at the undergraduate level. Her research interests include social media based stakeholder engagement, big data application in public relations research and practice, stakeholder decision-making, and measurement and evaluation. Her research has been published in the Journal of Public Relations Research, Public Relations Review, International Journal of Strategic Communication, Computers in Human Behavior, and in a dozen of book chapters and encyclopedia entries in Public Relations Case Studies from around the World, New Media and Public Relations, and Social Media and Crisis Communication to name a few. Her work has also been competitively selected for presentation at the Association for Education in Journalism and Mass Communications (AEJMC), International Communication Association (ICA), National Communication Association (NCA), International Public Relations Research Conference (IPRRC), and American Academy of Advertising (AAA) conferences. She has won the top paper award from AEJMC.

Her professional experience includes nonprofit public relations, new media research, and journalism. She has worked internationally with Ronald McDonald House Charities, South Florida, Jennifer Jones & Partners and JARWIRE Group, and Hong Kong Wenweipo Newspaper. She is the advisory board member and former co-organizer of the International Public Relations Research Conference. She was the former Editorial Assistant for Communication Research Report.

Ji received her Ph.D. in communication and M.A. in public relations from the University of Miami.