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Robertson School students complete new broadcast sales program

Jun 3, 2019

Posted in: News

The first Broadcast Sales Program was offered in a collaboration among the Robertson School, the Virginia Association of Broadcasters and P1 Learning.

Twenty-five VCU students completed the first Broadcast Sales Program last week that was offered in a collaboration among the Robertson School, the Virginia Association of Broadcasters and P1 Learning

At a ceremony at the VCU Student Commons on Friday, certificates were issued to the students, who participated in the two-week, VAB-sponsored online program. The three top participants were also awarded an opportunity to attend the VAB's 82nd Annual Summer Convention at the Hilton Virginia Beach Oceanfront Hotel in late June and to report their program experiences to the VAB Board of Directors. 

A panel was featured at the ceremony at which the panelists shared their experiences and insights in broadcast sales. Along with Nickey Buzek, director of programs at P1 Learning, several VAB representatives attended event, including president Leonard Wheeler, executive director Doug Easter, and associate director Christina Sandridge. 

"Hearty congratulations to those 25 program participants, who smartly and diligently took this great learning opportunity to enrich their skills set," said Robertson School director Dr. Hong Cheng. "I hope they found this program a rewarding experience, which may open the door to more career opportunities for them down the road."

Cheng added, "I also hope to take this opportunity to thank VAB and P1 Learning for their generous and enthusiastic support to the Robertson School to make this program, the first one in the Commonwealth of Virginia to date, real. The success of this program would have been impossible without months of hard work of Maggie McDearmon, the Robertson School's Career Development Adviser."  

The Robertson School, VAB and P1 Learning are planning to offer this program again next summer. For more information about this program, please contact Maggie McDearmon.