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Robertson School research team wins award for paper on global health communications

Mar 14, 2017

Posted in: News

A research team from the VCU Richard T. Robertson School of Media and Culture recently won an award for a paper on social media and global health communications at the annual International Public Relations Research Conference.

The research paper, “Tweeting about #Diseases and #PublicHealth: Communicating global health issues across nations,” was given the International ABERJE Award at this year’s IPRRC conference in Orlando, Fla. Jeanine Guidry, a researcher on the Media & Health team and a Ph.D. candidate at VCU, presented the paper and accepted the award on behalf of the seven-person team.

In addition to Guidry, who will begin teaching public relations full-time in the fall for the School, researchers for the project included five current faculty members from all the School’s three sequences: Jay Adams (advertising), Shana Meganck (public relations), Scott Sherman (advertising), Vivian Medina-Messner (journalism) and Marcus Messner (journalism). Alessandro Lovari, from the University of Sassari in Italy, was also on the research team.  

The research looked at engagement on Twitter from health departments in the U.S., Canada, Germany, Italy, Brazil, Chile, India, Singapore, Australia, New Zealand, Nigeria and South Africa, according to Messner.

This was the fourth year in a row a research team from the School has received an award from IPRRC. This year marked the second year in a row the Media & Health research team was awarded the ABERJE Award.