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Robertson School announces Spring 2019 special topics classes

Oct 17, 2018

Posted in: News

The Robertson School is offering the following special topics classes in the 2019 Spring Semester: Life, Influencer Relations, User Experience, and Truth and Trust in Journalism. Classes in the Robertson School’s curricula cover many different skills and concepts related to media and communications, but they can’t cover everything. These special topics classes cover themes and issues not covered in other classes. They are often used by faculty to “test” a class before making it permanent.

Below are the details for the special topics classes for the spring semester 2019. Please make sure to see how to register for each of the courses. For some courses you can register on your own, but others require that you contact a Robertson School advisor for an override.

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MASC 291-001 TOP: Life

Tuesdays and Thursdays, 2-3:15 pm, Temple 2221A, 3 credits, CRN 38962

Instructor: TBA

Description: The course is designed to enrich your experiences, to expand your vision, to appreciate your journey, and to express your ideas. It will help you create everyday inspiration ... in hopes that we will all learn to live a richer life. These are the main components of the course: Each of the five elements won’t be obvious in all assignment and all class discussions. Eventually, all elements will come together. 1) Experiences: Actions create changes. Practice creates momentum. Momentum creates big changes; 2) Vision: Eyes wide open. Perspective is everything. Proceed with purpose. Visualize your dreams; 3) Journey: Growth is complex and mundane and confusing and arduous and exciting. Enjoy the ride. 4) Narrative: Finding stories (not answers). Knowing your story. Harnessing drama. Motivation; 5) You: In order to succeed in life, you must live it. You cannot just read about it and take a test.

 

Who can register? VCU sophomores and juniors (ideally between 24 and 84 credits)

 

Is there a pre-requisite course? No

 

Can I register on my own? Yes

 

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MASC 491-003 TOP: Influencer Relations

Online, 3 credits, CRN 37034

Instructor: Hailey Spencer

Description: Upper-level public relations class. Influencer relations is the new frontier of public relations. With organizations and agencies across the world making the formal push toward this new era of engagement. Tomorrow’s PR practitioners must have a working knowledge of influencer relations. In this course you will learn how to build authentic and meaningful relationships with influencers. You’ll hear from current influencers (many of whom have amassed a huge a fan base). You’ll develop an appreciation of the evolution of influencers. Understand the different types of influencers. Apply appropriate methods of public relations practices to build mutual influencer relationships. Gain practice and skills in working with some of the top influencers. Featuring top influencer special guest speakers!

 

Who can register? Students already accepted into the Robertson School public relations sequence.

 

Is there a pre-requisite course? MASC 333 Technical Writing & Media (recently renamed) and MASC 336 Social Media for PR

 

Can I register on my own? No, request an override at https://goo.gl/forms/B0snFMSq2UNxP0ry1

 

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MASC 491-004 TOP: User Experience

Tuesdays and Thursdays, 11 am-12:15 pm, Temple 2211, 3 credits, CRN 38294

Instructor: Christina Dick

Description:  Design brand communications that involve physical experiences for consumers. Learn to create experiences around ongoing brand strategies, and to create experiences based on research of website usage, store appearance, employee behavior, and the purchasing process.

Who can register? Students already accepted into any Robertson School sequence.

 

Is there a pre-requisite course? Only those for every MASC 491 course, meaning you’re a Robertson School student: MASC 203 Journalism Writing or MASC 204 Story.

 

Can I register on my own? Yes

 

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MASC 491-005 TOP: Truth and Trust in Journalism

Mondays, 9:30 am-12:10 pm, Temple 2221A, 3 credits, CRN 38296

Instructor: Mallory Perryman

Description: Trust in news media is at an all-time low. What’s driving distrust?  This class will dive into how politics, changing technology, human biases, and journalistic practices all shape public attitudes about news media. From fake news, to disinformation and conspiracy theories, to reporting in a “post-truth” era, we’ll cover what’s the matter with media – and what we can do about it. Class sessions will focus on analysis and thoughtful discussion. 

Who can register? Students already accepted into any Robertson School sequence.

 

Is there a pre-requisite course? Only those for every MASC 491 course, meaning you’re a Robertson School student: MASC 203 Journalism Writing or MASC 204 Story.

 

Can I register on my own? Yes

 

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Unfortunately, the initially scheduled class "MASC 491-902 TOP: Long-form Video Production" had to be cancelled. 

 

Please view information about the registration dates for the 2019 Spring Semester: 

https://rar.vcu.edu/registration/dates/

 

(updated on Oct. 29, 2018)