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Robertson School announces Fall 2019 special topics and elective classes

Mar 18, 2019

Posted in: News

By Marcus Messner, Ph.D., Associate Director, and Natasha Long, Coordinator of Student Services

The Robertson School is offering the following special topics classes in the 2019 Fall Semester: Media Innovation, Solutions Journalism, Media Leadership, and Introduction to Media Analytics. Classes in the Robertson School’s curricula cover many different skills and concepts related to media and communications, but they can’t cover everything. These special topics classes cover themes and issues not covered in other classes. They are often used by faculty to “test” a class before making it permanent.

Below are the details for the special topics classes for the fall semester 2019. Please make sure to see how to register for each of the courses. For some courses you can register on your own, but others require that you contact a Robertson School advisor for an override.

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MASC 491-001 TOP: Media Innovation

Mondays and Wednesdays, 11 am - 12:15 pm, Temple 1137, 3 credits, CRN 39258

Instructor: TBA

Description: The digital media landscape has changed because of the Internet, mobile technologies, and social media. New devices are changing the location of content consumption and creation in our highly visual, always-on, always-connected world. This course will explore this new media landscape and look at what’s next. 

 

Who can register? Students already accepted into any Robertson School sequence.

 

Is there a pre-requisite course? Only those for every MASC 491 course, meaning you’re a Robertson School student: MASC 203 Journalism Writing or MASC 204 Story.

 

Can I register on my own? Yes

 

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MASC 491-002 TOP: Solutions Journalism

Wednesdays, 2 - 4:40 pm, Temple 1142, 3 credits, CRN 39262

Instructor: Karen McIntyre

Description: Sick of news that only makes you feel depressed? This course will introduce you to solutions journalism — rigorous reporting on how people are responding to social problems. Learning about this growing field will make you more thorough and productive reporters and your stories more meaningful. This course will involve both conceptual and practical components, as you will learn about the psychological theories that underpin constructive elements of journalism as well as carry out your own solution-focused news stories. This course is intended for upper-level journalism students (broadcast and digital) as well as students outside the major who have prior journalism experience.

 

Who can register? Students already accepted into any Robertson School sequence.

 

Is there a pre-requisite course? Only those for every MASC 491 course, meaning you’re a Robertson School student: MASC 203 Journalism Writing or MASC 204 Story.

 

Can I register on my own? Yes

 

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MASC 491-003 TOP: Media Leadership

Tuesdays and Thursdays, 9:30 - 10:45 am, Temple 1137, 3 credits, CRN 39257

Instructor: Nancy Kent-Smith, former Raycom Media Executive and NBC 12 News Director

Description: This course will introduce you to media leadership issues, such as personnel management, budgeting and entrepreneurship. You will study the current state of media and develop new models for the future. You will learn research tools that support your decision-making and strategies to assess the regulatory environment. An emphasis of the class will also be on the development of a diverse workforce and a work flow that ensures diversity.  

 

Who can register? Students already accepted into any Robertson School sequence.

 

Is there a pre-requisite course? Only those for every MASC 491 course, meaning you’re a Robertson School student: MASC 203 Journalism Writing or MASC 204 Story.

 

Can I register on my own? Yes

 

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MASC 591-001 TOP: Introduction to Media Analytics

Tuesdays and Thursdays, 12:30 - 1:45 pm, Temple 1137, 3 credits, CRN 39254

Instructor: Grace Ji

Description: Organizations today rely on analytics to measure their audiences and the use of media content. In this up-level strategic communication course, you will learn statistical reasoning and an understanding of how data are used in strategic communication to assess baseline responses, benchmarks, and outcomes. It also highlights performance indicators of emerging media such as websites, blogs, social media and mobile media. You will learn concepts, issues, analytical tools, procedures and the role of data visualization. Featuring industry-leading special guest speakers!

Who can register? Undergraduate students already accepted into any Robertson School sequence and graduate students.

 

Is there a pre-requisite course? Only those for every other special topics courses, meaning you’re a Robertson School student: MASC 203 Journalism Writing or MASC 204 Story. Graduate students need to be part of a graduate program at VCU. 

 

Can I register on my own? Yes

 

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In addition, the Robertson School is offering the following elective classes. Please see the VCU Bulletin for course descriptions: 

 

MASC 201: Curiousness (elective for Journalism and Public Relations; prerequisite MASC 101); instructors Scott Sherman and Alan Davis

MASC 210: Public Relations (elective for Advertising and Journalism; prerequisite MASC 101); instructor Joshua Smith

MASC 261: History of Journalism (elective for Advertising and Public Relations; prerequisite MASC 101); instructor Clarence Thomas

MASC 290: Ethical Problems in Mass Media (elective for all; prerequisite MASC 101); instructor Bill Oglesby

MASC 317: Visual Acuteness (elective for Advertising only; prerequisite of MASC 300); instructor Bizhan Khodabandeh 

MASC 344: Data Journalism and Visualization (elective for all; prerequisites of MASC 203 or 204 and STAT 208 or 210); instructor Jeff South

MASC 380: History of Advertising (elective for Journalism and Public Relations; prerequisite is MASC 203 or 204); instructor Cheng Hong

MASC 393: Creativity for TV (elective for Advertising only; prerequisite of MASC 380); instructor Marcel Jennings

MASC 424: Sports and Entertainment PR (elective for Public Relations only; prerequisites are MASC 203 and 210); instructor TBA

MASC 426: Influencer Relations (elective for Public Relations and Advertising majors only; prerequisite MASC 333 and 336 for PR or MASC 392 for Creative Ad or MASC 398 for Strategic Ad); instructor Hailey Spencer

MASC 466: TV Studio Production (elective for all; prerequisite of MASC 203 or 204); instructor Gary Gillam

MASC 474: Diversity in the Media (elective for Public Relations and Advertising; prerequisite MASC 101); instructor Vivian Medina-Messner

 

Please view information about the registration dates for the 2019 Fall Semester: https://rar.vcu.edu/registration/dates/