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Robertson School announces Fall 2018 Special Topics classes

Apr 4, 2018

Posted in: News

By Tim Bajkiewicz, Ph.D., Assoc. Prof. and Assoc. Dir.

Classes in the Robertson School’s curricula cover lots of different skills and concepts related to media and communications, but they can’t cover everything. Special topics classes cover themes and issues not covered in other classes. We often use them to “test drive” a class before making it permanent.

Below is a list of the Special Topics classes for fall semester 2018. Make sure to see how to register for the course. For some you can register on your own, but others require that you contact a Robertson School advisor for an override.

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MASC 491-002 ST: New Media Technology
Wednesdays 2:00 – 5:40 p.m. Temple 2221A
3 credits
Instructors: Dr. Tim Bajkiewicz and Gary Gillam
CRN 38135

Discuss and use the latest new media tech, including quadcopters/drones, 360 degree video and virtual reality.

Who can register? Students already accepted into any Robertson School sequence.

Is there a pre-requisite course? Only those for every MASC 491 course, meaning you’re a Robertson School student: MASC 203 Journalism Writing or MASC 204 Story.

Can I register on my own? Yes

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MASC 491-004 TOP: Influencer Relations
Online
3 credits
Instructor: Hailey Spencer
CRN 38000

Upper-level public relations class. Influencer relations is the new frontier of public relations. With organizations and agencies across the world making the formal push toward this new era of engagement. Tomorrow’s PR practitioners must have a working knowledge of influencer relations. In this course you will learn how to build authentic and meaningful relationships with influencers. You’ll hear from current influencers (many of whom have amassed a huge a fan base). You’ll develop an appreciation of the evolution of influencers. Understand the different types of influencers. Apply appropriate methods of public relations practices to build mutual influencer relationships. Gain practice and skills in working with some of the top influencers. Featuring top influencer special guest speakers!

Who can register? Students already accepted into the Robertson School public relations sequence.

Is there a pre-requisite course? MASC 333 Technical Writing & Media (recently renamed) and MASC 336 Social Media for PR

Can I register on my own? No, request an override at https://goo.gl/forms/B0snFMSq2UNxP0ry1


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MASC 491-901 TOP: Event & Lifestyle Publicity
Thursdays 4:00 – 6:40 p.m. Temple 1137
3 credits
Instructor: Megan Ely
CRN 37999

Upper-level public relations class. In this one-of-a-kind course you’ll learn how to craft targeted media lists focusing on B2B and B2C event and lifestyle media. You’ll learn how to leverage industry trends and statistics to create event buzz. Leverage celebrity/national/international news to generate content. Use industry expertise to create thought leaders. Use top apps and tools in event/lifestyle/wedding PR. And hone skills for best practices in Event/Lifestyle social media promotion. Featuring industry-leading special guest speakers!

Who can register? Students already accepted into the Robertson School public relations sequence.

Is there a pre-requisite course? No

Can I register on my own? No, request an override at https://goo.gl/forms/B0snFMSq2UNxP0ry1


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MASC 491-902 TOP: Long-form Video Production
Mondays 5:30 – 9:10 p.m. Temple 1125
3 credits
Instructor: TBA
CRN 37998

Upper-level broadcast journalism class that will add to existing knowledge of video production, shoot and editing techniques. Topics include advanced techniques for sound, lighting and graphics production. Will work somewhat in conjunction with Fall 2018 MASC 461 The Documentary class.

Who can register? Students already accepted into the Robertson School broadcast journalism concentration.

Is there a pre-requisite course? MASC 415 Advanced Video Journalism and MASC 460 Advanced Television Newsgathering.

Can I register on my own? No, request an override at https://goo.gl/forms/B0snFMSq2UNxP0ry1