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Robertson faculty present cutting-edge scholarship at AEJMC Conference

Aug 12, 2018

Posted in: News

Robertson School faculty had a strong showing at the national conference of the Association for Education in Journalism and Mass Communication (AEJMC) in Washington, DC last week. "With a total of nearly 20 Robertson faculty members and MATX doctoral students attending the AEJMC conference, Robertson had a very strong and diverse presence at this most popular annual academic event in our field," said Dr. Hong Cheng, director of the Robertson School. 

"The Robertson presence at the conference ranged from presenting research papers to spearheading panel discussions; from leading a major pre-conference workshop to serving on several association-wide or division-based leadership teams; and from organizing off-site tours to media outlets in the national capital for conference attendees to serving in the Association's flagship journal editorial team," Cheng added. 

He also stressed "the ad the School ran in the conference program and the social the Robertson School jointly hosted with LSU's Manship School and Maryland's Philip Merrill College were both visibility boosters for the School at the conference."


The following are some of the highlights from the presentations and activities of Robertson School faculty at the conference:

Dr. Clarence Thomas organized and moderated a panel in “Teaching Diversity to Mass Communication Students in the Trump Era,” which explored the challenges, responsibilities and best practices related to the teaching of diversity in the era of “fake news” and “alternative facts.” Dr. Hong Cheng served as one of the panelists (see photo above). 

Dr. Jeanine Guidry presented two health communication research studies. Her first study examined visual social media posts focused on climate change through a content analysis of Pinterest posts. Her second presentation investigated public discourse on social media during the recent Hurricane Irma through a content analysis of posts from the Facebook’s crisis response tool Safety Check activated for individuals in the affected area.

Dr. Mariam Alkazemi presented two research papers, one that compared U.S. and Kuwaiti social media users’ motivations and engagement with Facebook, Twitter, Instagram and Snapchat and another one that analyzed the news coverage of terrorist attacks on Twitter over a five-year period. She also moderated a research panel on “Forecasting Avenues for Media and Religion Research” and a session on “Contemporary Issues in Religion and Media.”

Dr. Nicole O’Donnell presented three research studies at the conference. One paper examined the effects of exposure to electronic health messages on sorority women’s likelihood to refuse unwanted alcohol, and another analyzed college women’s beliefs associated with alcohol refusal and portrayals of alcohol refusal in popular television shows. Her third study explored how dating app use affects college students’ abilities to refuse unwanted dating and sexual activities.

Professor Jay Adams organized two tours for conference attendees, one to Ogilvy in Washington and another to the Washington Media Scholars Foundation. He also was a panelist for the Teaching Marathon of the Visual Communications Division and gave a teaching presentation entitled "Did you get all of that? Using Camtasia to create personal software demos that your students can easily follow." In addition, he moderated the referred paper session "Best of the Best: Top Papers in the Advertising Division."

Professor Marcel Jennings moderated a pre-conference teaching workshop on "Advertising Data and Decisions" for the AEJMC Advertising Division. He also served as a discussant for a poster session on trends in advertising research.

Dr. Grace Ji presented a big data study on legitimacy and the communication of strategic cross-sectoral partnership on Facebook.

Dr. Karen McIntyre presented a study in which she tested the longitudinal effects of constructive news using the Google Assistant.

Robertson School faculty also serve in various leadership positions of AEJMC. Dr. Clarence Thomas was asked to serve as the teaching chair for the Minorities and Communication Division. Dr. Mariam Alkazemi is the incoming head of the Religion and Media Interest Group at AEJMC and a Kopenhaver Fellow for the 2018-19 academic year. Dr. Karen McIntyre serves as the research chair of the Electronic News Division. Professor Jay Adams serves on the Executive Committee of the Advertising Division and Professor Marcel Jennings and Dr. Hong Cheng on the Presidential Task Force on Careers. Cheng also serves as the associate editor of the flagship academic journal Journalism and Mass Communication Quarterly. Dr. Marcus Messner serves a three-year term on the AEJMC Teaching Committee.