New Robertson School Online Course: Digital Media Strategies for the COVID-19 Crisis
Mar 22, 2020
Posted in: News
In partnership with the VCU Office of Continuing and Professional Education (OCPE), the Robertson School of Media and Culture will be offering a new online, self-paced course on Digital Media Strategies for the COVID-19 Crisis. The course will run from March 30 to May 8, 2020 and will be taught by our own Dr. Jeanine Guidry, director of the Robertson School's Media+Health Lab and a nationally recognized researcher and educator on digital health communications.
Half of the revenue generated from this course through the non-credit option offered through OCPE will be dedicated to Coronavirus-related research by our Media+Health Lab, and the other half will be used to fund student needs during the crisis.
This online course will explore digital media strategies relating to COVID-19 and will allow students an opportunity to develop digital content for nonprofit messaging and campaigns.
The class will further address the following issues:
- Concepts of successful digital campaigns
- Online audience outreach through social media
- Digital media analytics
- Misinformation identification and targeting
- Development of digital health campaigns in response to the COVID-19 crisis