New Robertson School Online Course: Digital Crisis Communications for Global Pandemics
Aug 19, 2020
Posted in: News
In partnership with the VCU Office of Continuing and Professional Education (OCPE), the Robertson School of Media and Culture will be offering the asynchronous online course Digital Crisis Communications for Global Pandemics in a noncredit format (25 contact hours) from September 21-October 31, 2020. The course is open to all.
The revenue generated from this course will be dedicated to further COVID-19-related research by the Robertson School's Media+Health Lab.
Pandemics, such as the COVID-19 (Coronavirus) outbreak, are a major challenge for society, the health sector and those who communicate with the public for health departments, hospitals, and health-related nonprofit organizations. This online course explores digital media strategies relating to global pandemics (with a focus on COVID-19) and develops digital content for nonprofit messaging and campaigns. The class further addresses the following issues:
- Concepts of successful digital campaigns
- Online audience outreach through social media
- Digital media analytics
- Misinformation identification and targeting
- Development of digital health campaigns in response to the COVID-19 crisis and other types of public health crises/pandemics
Originally from the Netherlands, Dr. Jeanine Guidry is an assistant professor with the Robertson School as well as the Director of the Media+Health Lab. She received her Ph.D. in Social and Behavioral Sciences from the Department of Health Behavior and Policy in the School of Medicine at VCU, her M.S. in Health Sciences from Maastricht University in the Netherlands, and her M.P.S. in Strategic Public Relations from George Washington University.
Who should take this online course
The Digital Crisis Communications for Global Pandemics course is ideal for current students, as well as those working in the healthcare, communications, higher education, or related professions. While the online course is asynchronous and recordings of lectures will be available, there will be some optional live broadcast opportunities. The course will also include guest speakers, online discussions, and project-based activities; the instructor will provide a detailed schedule of course activities upon registration. Students will be issued Blackboard access to utilize for course materials, activities, and assignments.
There are no prerequisites for this course. The noncredit course is designed for those who wish to study a specialized topic in mass communications.
Those wishing to take this noncredit course (as pass/fail) for $195 will register online through the VCU Office of Continuing and Professional Education (VCU OCPE). Noncredit students will not be required to take an assessment upon course completion.
Ask about discounts available for VCU students, alumni, VCU and VCU Health employees, active-duty military, reservists, Guard members, veterans, and military spouses. Coupon code must be used/applied at the time of enrollment, cannot be combined with other discounts/coupons or waivers, and will not be retroactively applied.