New Faculty Spotlight: Abby Walter, advertising
Aug 16, 2019
Posted in: News
Welcome to the Robertson School! Tell us a little bit about where you are from and where you worked, or studied, previously?
I’m a Virginia native that cannot get enough of the city of Richmond. I earned my BA in Media Arts & Design from James Madison University and my MS in Experience Design from the VCU Brandcenter. I’ve worked as an art director, product designer, and experience designer at companies such as The Martin Agency (Richmond, VA), Moxie (Atlanta, GA), Marker Seven (Richmond, VA), and RedPeg (Alexandria, VA). Notable brands I’ve worked on are Chick-fil-A, PBS, Rachel Ray Nutrish, and more.
What is your teaching philosophy? Which classes will you be teaching this upcoming semester?
I believe in hands-on learning. To become a better creative, you have to learn from doing (and by taking feedback without sinking into a dark hole of misery). One-on-one time with individual students and understanding them personally is something I aim for in every class. I believe you may not get it right the first time, but it is how you approve upon your mistakes that is the true determinant on your grade. This semester I’m teaching Perspicuousness, Media Innovation, Judgment, and Story.
How do you keep current in this ever changing media environment?
I keep up with the latest trends by working on a contract basis for RedPeg. There, I create experiential stunts and activations that go beyond the traditional scope of advertising. Ask me about AR, VR, robots, and flying machines.
Tell us something personal about yourself. What hobbies and interest do you have outside of the classroom?
Although Chip & Abby may not sound as good, I could give Joanna Gaines a run for her money. In my free time, I buy old furniture on Facebook Marketplace and refurbishes it for a profit. HGTV, if you're reading this, call me.