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Ad Person of the Year, Jess Collins Q&A with Richmond BizSense

Dec 28, 2021

Posted in: News

Syndicated: Richmond BizSense

Full Article Available at Richmond BizSenes:


"While her advertising career pre-VCU was more on the strategic planning side, finding ways to teach classes amid the pandemic has given Jessica Collins an opportunity to flex her creative muscles.

An assistant professor at VCU’s Robertson School of Media and Culture, Collins was halfway through her 2020 spring classes when the pandemic’s arrival cut the semester short, leaving her classes unfinished and robbing her students of the summer internships and interview opportunities they were expecting.

So, she got creative, leaning on the strategic planning skills she’d picked up in her pre-academia career at such places as The Martin Agency and Free Agents Marketing.

Among her efforts, Collins helped coordinate “Camp ADventure,” a virtual advertising summer camp that ended up drawing 200 “campers” from colleges and universities across the country."