Danny Robinson to serve as speaker at December graduation
Nov 19, 2020
Posted in: News
The Richard T. Robertson School of Media and Culture is excited to announce Danny Robinson, Chief Creative Officer of The Martin Agency, as its commencement speaker at its December graduation. Commencement will be held virtually at the end of the fall semester on Saturday, Dec. 12, and Robinson’s recorded speech can viewed on that day on the Robertson School’s graduation website. The student commencement speech will be given by public relations senior Bianca Fermin.
“I am very excited that Danny Robinson has agreed to address our graduating class,” said Robertson School Director Dr. Marcus Messner. “Danny has been a great supporter of the Robertson School and he is a great inspiration to our students. We all look forward to hearing his message for our graduates.” Robinson, who is a member of the Robertson School’s advisory board, was named Chief Creative Officer of The Martin Agency this summer after an already very accomplished career at The Martin Agency.
Bright and worldly, Robinson is an encyclopedia. You just don’t meet many in the advertising industry who have an MBA, have worked in brand management and have founded their own ad agency known for leveraging pop culture. Advertising isn’t about spots with Robinson. As Martin’s CCO, he’s in the business of creativity—where big ideas put brands on the map and even change the very trajectory of businesses, making them utterly beloved.
In the last year alone, Robinson’s written the lyrics to “Stay Home, Stay Playful” anthem for America’s favorite cookie that became the #3 most-watched ad on YouTube. He also casually helped launch the world’s most exclusive fashion brand, 83 Futures, with streetwear icons—and the only way to get the garb is by becoming an organ donor. Yes, you read that right.
What separates Robinson is his ability to see the whole of a business, not just its marketing. It’s his knowledge of operations, supply chain management, strategic management and more that enables him to build up brands.
Remember when Oprah gave away 276 Pontiac G6s? So does Robinson. He was a big part of that history-making brand integration. But then again, Robinson has always thought big. He was the creative leader and writer behind award-winning campaigns for Sprint, Major League Baseball, Snapple, Heineken, and advertising and event business for Johnnie Walker Black Label. He has also applied his sharp wit and strategic mind to brands like Pizza Hut, Hanes, Tic Tac, Chevrolet and OREO—at Martin.
The only thing to transcend Robinson’s craft is his character. He’s a role model, an ally and a teacher who can’t help but ignite impact for our entire industry. He received Campaign US 40 Over 40 and Adweek 50 honors in 2020.