Advertising professors win national awards
May 5, 2017
Posted in: News
The Telly Awards has named Assistant Professors Marcel Jennings and Jay Adams of the VCU Richard T. Robertson School of Media and Culture as winners of a Bronze award at the 37th Annual Telly Awards. The winning entry was for a 30-second spot entitled “Relax” created for FAMIS, a part of Virginia’s Medicaid program that makes healthcare affordable for children of eligible families. Big River Advertising was awarded a Bronze in the General-Public Service/PSA category. The Telly Awards’ judging panel consists of more than 600 accomplished industry professionals. With more than 12,000 entries from all 50 states and 5 continents, this year’s awards has been one of the most successful and competitive in the long history of the show.
In addition to the Telly Awards, campaign work created for FAMIS generated three more awards at the 34th Annual Healthcare Advertising Awards. The 30-second “Relax” spot earned Jennings and Adams a merit award in the Television Advertising Single Spot category while Adams received a gold award in the radio category for his one-minute radio spot entitled “Redecorating” and a bronze award in the online category for his display ad entitled “Parenting Just Got Easier”. This year nearly 4,000 entries were received, making the awards the largest healthcare advertising awards competition and one of the ten largest of all advertising awards. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Gold awards were given to 360 entries, silver awards to 314 entries and bronze awards to 274 entries.
Jennings’ and Adams’ accomplishment comes as part of their professional scholarship, working as freelance Creative Directors at Big River Advertising, located in downtown Richmond.