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Advertising professor wins major award for Va. Farm Bureau commercial

Aug 23, 2016

Posted in: News

William Lineberry

J‌ay Adams, an associate professor of advertising in the Richard T. Robertson School of Media and Culture at VCU, recently won a bronze award at the Summit Creative International Awards show, competing against more than 5,000 entries from advertising professionals across the world.

Adams’ award came from a television spot he created for the Virginia Farm Bureau while working with Big River Advertising in Richmond. The ad--which was part of a multi-platform campaign with print, radio and digital segments--aired in the fall of 2015 and continued to run through the spring of this year. Adams’ segment of the campaign can be viewed in its entirety here.

"It's incredibly rewarding to be recognized for the hard work our team at Big River put into this commercial,” Adams said.

Summit Creative International Awards show recognizes and celebrates the creative achievements of small and medium-sized advertising agencies worldwide with annual billings under $30 million. The award ceremony is in its 22nd year and has long been established as one of the most significant competitions in the advertising industry.

Adams joined the Robertson School as a professor in the fall of 2015. He was recently elected into the AEJMC Advertising Division's Executive Committee-- the oldest and largest alliance of journalism and mass communication college educators and administrators.

"On behalf of the Robertson School, we are so happy for Jay and all of his achievements," Dr. Hong Cheng, Robertson School director and advertising professor said. " He has made all of his fellow Rams so proud!"