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Ad Age and Adweek feature "Camp ADventure" at Robertson School

Aug 6, 2020

Posted in: News

Ad Age featured "Camp ADventure" in an article on its website.

The "Camp ADventure" summer program of the Ad Club at the Robertson School of Media and Culture was featured in the leading industry publications Ad Age and Adweek

Ad Age: How a virtual advertising 'camp' saved internships for 200 students

Adweek Podcast: Inside the Summer Camp for Advertising Pros

"Congrats to Professor Jessica Collins and camp organizers Courtney Foster, Kevin Nguyen, and Allison Farrell on this very successful project and the national attention it has received," said Robertson School Director Dr. Marcus Messner. 

Camp ADventure is a virtual advertising summer camp that offers hands-on experiences for students missing their summer internships due to COVID-19 and allows them to garner new skills and network with professionals in the field, all through a lighthearted program. It ran from the beginning of June to the end of July.

200 students from 60 colleges and universities participated in the two-month camp. The students in the program solved a creative brief and developed a campaign for a client, the International Centre for Missing & Exploited Children.