Graduate programs

Masters of Science in Mass Communication - Strategic Public Relations

Thank you for considering the Robertson School’s master’s degree in mass communication with a concentration in strategic public relations. You’re making an investment in your future and we’re here to help! You probably have questions. We’ve got answers. Please update this request for information to learn more and hear from our graduate enrollment team. 

Click here to learn more about our unique master’s program.

More than a master’s 

Graduates of the M.S. in strategic public relations graduate program are a new generation of communication professionals able to function at the highest levels of management and apply sophisticated strategic thinking to accomplish organizational objectives.

Mission

The Master of Science in Mass Communications (Strategic Public Relations) is leading-edge professional education that prepares students at various stages in public relations careers for the highest levels of management, applying sophisticated strategic thinking and problem solving to accomplish organizational objectives. It prepares students for increased leadership responsibilities in developing, implementing and evaluating effective communication campaigns in an environment of dynamic change and globalization.

Details

The degree requires 30 credit hours, all of which are in the strategic public relations discipline. 

The program is designed so that on-track students will take three courses each in the fall and spring semesters and two courses each in the summer semesters. All courses will be offered online. Thus, on-track students should be able to complete the coursework in one year.

See the program description and degree requirements for the Strategic Public Relations graduate program in the VCU Bulletin. But please note that we are in the process of making several improvements to the program that are not yet reflected in the VCU Bulletin.

The Judy VanSlyke Turk Scholarship

The Judy VanSlyke Turk Scholarship was established in the Robertson School to honor Dr. Turk’s leadership as director of the School from 2002-2010. It was awarded for the first time in 2012.

Application questions for this approximately $1000 scholarship can be directed to Robertson School Graduate Studies Director Dr. Karen McIntyre at kemcintyre@vcu.edu. Students who apply must have completed the application process and have been admitted to the strategic public relations graduate program.