Jess Collins
Assistant Professor
Ad Club Faculty Adviser
Office hours: Mondays 1:00-4:00 p.m.
Advertising
Education
- M.S. Communications; VCU Brandcenter, 2010
- B.S. Commerce, University of Virginia, 1999
- B.A. Spanish, University of Virginia, 1999
Research Interests
- Strategic Planning
- Qualitative & Quantitative Consumer Research
- Brand Positioning
- Creative Brief Development
Affiliations
- AEJMC Ad Division Secretary
- ANA
- AMA
- Richmond Ad Club
- One Club for Creativity
Courses
- Completeness (Senior Level Campaigns Class)
- Awareness (Introduction to Research)
- CreateAthon (Campaigns Service Learning Class for Nonprofit Branding Development)
Awards
- Richmond Ad Club Ad Person of the Year 2020
- VCU Faculty Award for Service Learning 2020
Links
- Q&A Ad Person of the Year, Richmond Biz Sense, 11/28/21
- CreateAthon@VCU Goes Virtual to Help Richmond, VA Nonprofits, Createathon.org, 4/29/20
- How a Virtual Advertising Camp Saved Internships for 200 Students, Ad Age, 8/6/20