Minhee Choi

Minhee Choi, Ph.D.

Assistant Professor

(804) 828-2660

T. Edward Temple Building, 901 W. Main St., room 2208H

Public Relations


  • Ph.D., University of South Carolina
  • M.F.A., Sogang University
  • B.A., Sogang University

Research Interests

Choi's current research focuses on probing the effects of advocacy messages and communication strategies related to controversial social issues in social media on individuals’ perceptions, attitudes, and behaviors.

Select Publications

  • Choi, M. (2022). Configurational Approach to Understand Preventive Behavior Adoption among a Non-Adhering Population During the COVID-19 Pandemic. Health Communication.
  • Choi, M., & McKeever, B.W. (2022). Social Media Advocacy: Applying the engagement model to gun safety organization’s communication efforts. Public Relations Review. 48(2). 102173
  • Choi, M., & McKeever, B.W. (2020). Culture and Health Communication: A comparative content analysis of tweets from the United States and Korea. International Journal of Communication, 14, 20.
  • Overton, H.K., Choi, M., Weatherred, J., & Zhang, N. (2020). Testing the viability of emotions and issue involvement as predictors of CSA response behaviors. Journal of Applied Communication Research, 48(6), 695-713.
  • Choi, M., & McKeever, B.W. (2019). News Framing of Avian Flu: Media advocacy & response to a public health crisis. Newspaper Research Journal, 40 (4), 451-466.


  • MASC 337: Public Relations Strategy
  • MASC 425: Public Relations Research Method
  • MASC 685: Public Relations Strategy


  • International Communication Association (ICA) Annual Conference (Health Communication Division), Top Paper Award, 2021
  • Promising Professor Award (First Place), Association for Education in Journalism and Mass Communication, Mass Comm & Society Division, 2019
  • Arthur W. Page Center for Integrity in Public Communication Legacy Scholar Grant, 2019-2020