Undergraduate Programs

Undergraduate Programs

 

Degree requirements – Bachelor of Science in Mass Communications

No more than 40 credits in the major field can be counted toward the 120 credits needed to graduate. In addition, students must earn a total of 45 credits in classes at the 300-level and above, including upper-level mass communications course work. To graduate from the mass communications program, students must have a cumulative and major GPA of 2.5 and must earn at least a C in their senior-level capstone courses. The mass communications curriculum includes the foundation and specific sequences.

Foundation course work for public relations

MASC 101, MASC 203, and MASC 210 with a minimum grade of C; and completion of UNIV 111, UNIV 112 with a minimum grade of C; POLI 103, ECON 203 and the College of Humanities and Sciences’ “Math and Statistics (must choose STAT 208)” “Science and Technology” and “Diverse and Global Communities” requirements.

To enroll in MASC 203, students must receive departmental permission.

Admittance to a sequence in the Robertson School of Media and Culture is contingent on meeting the following requirements: an overall GPA of at least 2.5 in all courses and completion of the required mass communications foundation courses. Transfer students will be evaluated on an individual basis but generally will be required to meet the prerequisites for admission to the major sequence during the second semester they are enrolled at VCU.

Certification of these requirements must accompany a formal petition for admission to a sequence. At this time, the student must select a specialization in one of the school’s sequences: advertising, journalism or public relations. In addition, students selecting the advertising sequence must choose either the creative advertising or strategic advertising concentration. Students selecting the journalism sequence must choose either the broadcast journalism or the print journalism concentration.

To enroll in a mass communications course, majors must have earned a minimum grade of C in all courses prerequisite for that course. To graduate from the mass communications program, students must earn a minimum grade of C in their senior-level capstone courses. (Those courses are designated below with an asterisk.)

Public relations sequence

The public relations sequence is designed to prepare students for employment in industry, government, nonprofit associations and public relations agencies.

Required courses:

  • MASC 101 Mass Communications
  • MASC 203 Journalism Writing
  • MASC 210 Public Relations
  • MASC 333 Public Relations Writing
  • MASC 334 Public Relations Graphics
  • MASC 335 Public Relations Production
  • MASC 336 Social Media in Public Relations
  • MASC 337 PR Management & Case Studies
  • MASC 338 Professionalism in Public Relations
  • MASC 408 Communications Ethics and Law
  • MASC 425 Public Relations Research
  • MASC 435 Crisis Communications
  • MASC 439 Public Relations Campaigns*
  • MASC 493 Fieldwork/Internship (3 credits)

MASC electives:  Choose 2 courses from the following:

  • MASC 423 Tourism & Hospitality Public Relations
  • MASC 424 Sports & Entertainment Public Relations
  • MASC 433 Special Events
  • MASC 438 Organizational Communications
  • MASC 488 Strategic Communications of Health Care Issues
  • Other MASC electives may be substituted

Collateral requirements

In addition to mass communications courses, students must take the following:

HIST 103, 104 Survey of American History
STAT 208 Statistical Thinking or STAT 210 Basic Practice of Statistics
Any literature course at the 300 level or above except ENGL 351 or ENGL 433
One 3-credit POLI or URSP course at the 300 level or above

Additional collateral requirements for the public relations sequence include the following:

ACCT 202 Accounting for Non-business Majors
MGMT 319 Organizational Behavior
MKTG 301 Marketing Principles