- From the Director|
- Our Story|
- Faculty and Staff|
- Public Relations|
No more than 40 credits in the major field can be counted toward the 120 credits needed to graduate. In addition, students must earn a total of 45 credits in classes at the 300-level and above, including upper-level mass communications course work. To graduate from the mass communications program, students must have a cumulative and major GPA of 2.5 and must earn at least a C in their senior-level capstone courses. The mass communications curriculum includes the foundation and specific sequences.
Foundation course work for public relations
MASC 101, MASC 203, and MASC 210 with a minimum grade of C; and completion of UNIV 111, UNIV 112 with a minimum grade of C; POLI 103, ECON 203 and the College of Humanities and Sciences’ “Math and Statistics (must choose STAT 208)” “Science and Technology” and “Diverse and Global Communities” requirements.
To enroll in MASC 203, students must receive departmental permission.
Admittance to a sequence in the Robertson School of Media and Culture is contingent on meeting the following requirements: an overall GPA of at least 2.5 in all courses and completion of the required mass communications foundation courses. Transfer students will be evaluated on an individual basis but generally will be required to meet the prerequisites for admission to the major sequence during the second semester they are enrolled at VCU.
Certification of these requirements must accompany a formal petition for admission to a sequence. At this time, the student must select a specialization in one of the school’s sequences: advertising, journalism or public relations. In addition, students selecting the advertising sequence must choose either the creative advertising or strategic advertising concentration. Students selecting the journalism sequence must choose either the broadcast journalism or the print journalism concentration.
To enroll in a mass communications course, majors must have earned a minimum grade of C in all courses prerequisite for that course. To graduate from the mass communications program, students must earn a minimum grade of C in their senior-level capstone courses. (Those courses are designated below with an asterisk.)
The public relations sequence is designed to prepare students for employment in industry, government, nonprofit associations and public relations agencies.
MASC electives: Choose 2 courses from the following:
In addition to mass communications courses, students must take the following:
HIST 103, 104 Survey of American History
STAT 208 Statistical Thinking or STAT 210 Basic Practice of Statistics
Any literature course at the 300 level or above except ENGL 351 or ENGL 433
One 3-credit POLI or URSP course at the 300 level or above
Additional collateral requirements for the public relations sequence include the following:
ACCT 202 Accounting for Non-business Majors
MGMT 319 Organizational Behavior
MKTG 301 Marketing Principles
901 West Main Street, Room 2216 | P.O. Box 842034 | Richmond, Virginia 23284-2034 | Phone: (804) 828-2660 | Fax: (804) 828-9175 | Contact us
Site design by Padilla/CRT
Updated: August 15, 2014