Dr. Hong Cheng

Cheng, Hong

Professor and Robertson School Director
hcheng2@vcu.edu
(804) 828-2660

M.A. Shanghai International Studies University
Ph.D., Pennsylvania State University

Office: 2218

Dr. Hong Cheng is director and a professor of the Richard T. Robertson School of Media and Culture  in the College of Humanities and Sciences at Virginia Commonwealth University. He joined VCU in July 2013 from Ohio University where he was a tenured professor with the E. W. Scripps School of Journalism in the Scripps College of Communication.

Dr. Cheng’s research interests center on international communication, cross-cultural advertising, and social marketing. His works have been constantly presented at national and international conferences since the early 1990s and appeared in more than 10 journals (including Journalism & Mass Communication Quarterly, Journal of Communication, and Journal of Advertising Research) and as numerous book chapters. He co-authored (with Dr. Guofang Wan) Becoming a Media Savvy Student (2004) and co-edited (with Dr. Kara Chan) Advertising and Chinese Society: Issues and Impacts (2009) and (with Dr. Philip Kotler and Ms. Nancy Lee) Social Marketing for Public Health: Global Trends and Success Stories (2011). His newly edited Handbook of International Advertising Research was published in early 2014. While serving on the editorial boards of multiple journals, Dr. Cheng is a current associate editor of Journalism & Mass Communication Quarterly and a former associate editor of the Asian Journal of Communication.

Dr. Cheng has taught a variety of advertising, communication, and journalism courses. His recent teaching assignments included International and Cross-Cultural Advertising, Advertising Campaigns, Advertising Media Planning and Buying, Advertising Principles, Communication Theory, and Research Methods.

Dr. Cheng has been active in the major professional organizations in his field. He is the current chair of the National Education Executive Committee of the American Advertising Federation. He is a former head of the Advertising Division and International Communication Division of the Association for Education in Journalism and Mass Communication and the current vice chair of the AEJMC Standing Committee on Professional Freedom and Responsibility. He is also a former secretary of the American Academy of Advertising and a current member of AAA’s Publication Committee.

Dr. Cheng has extensive international experience. He is/was a chair/distinguished professor, senior fellow, or visiting professor/scholar at universities in the Chinese mainland, Hong Kong, Japan, Singapore, and Taiwan. Over the years, he has received several awards in teaching, research, and professional service.

Before joining Ohio in 2004, Dr. Cheng had taught at Bradley University for 10 years. He holds a Ph.D. in mass communications from Pennsylvania State University (1995) and a master’s degree in international journalism from Shanghai International Studies University (1989).