Richard T. Robertson School of Media and Culture

College of Humanities and Sciences

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“More representative teams just perform better … ,” Elizabeth Paul, chief strategy officer at the Martin Agency, said at a VCU virtual event on how women are changing the advertising industry. “I want our workforce to reflect our audience because I know we’ll tell better, more representative stories.” (Getty Images)

Women are changing the advertising industry, and it’s leading to better, more authentic ads

Feb. 5, 2021

As another Super Bowl comes and goes, a VCU Robertson School panel says improving gender diversity in advertising is leading to better storytelling and more opportunities for underrepresented voices.