The Richard T. Robertson School of Media and Culture offers the following 14 scholarships for its majors. More about these and other scholarships open to mass communications majors can be found on the College of Humanities and Sciences' online scholarship information system. The system features a searchable database of opportunities and details the requirements for each scholarship.
The deadline to apply for scholarships for the 2017-18 academic year has passed. (Please note: The newly approved Barbra J. Payton Scholarship is an exception to this year's deadline. Applications for this scholarship are due on 4/13/2017.)
We will reopen the application system in February 2018 for the 2018-19 academic year. Applications and supplemental materials (including letters of recommendation and portfolio items) must be submitted electronically through the college's scholarship site. Only applications submitted through the site will be considered. As a general rule, applications are reviewed in March and awards are made during the summer.
The 21st Century Communications Scholarship: Created by the members of the School of Mass Communications (now the Robertson School of Media and Culture) National Advisory Board to attract the nation’s best and most creative secondary school students to the School. The scholarship will be awarded annually and may be renewed annually upon review of the recipient’s performance. This scholarship will be awarded based on demonstrated merit, an assessment of the applicant’s promise for academic success, and an applicant’s statement of desire to succeed at the School and in a mass communications profession.
The Alden Aaroe Scholarship: Frances Aaroe established this fund in 1994 in memory of her husband Alden Aaroe, a broadcast journalist and one of Richmond’s most popular radio personalities. This scholarship is awarded to a rising junior or senior mass communications student studying journalism with a 3.0 or higher GPA. This award is based heavily on GPA.
The Barbara J. Payton Scholarship: The Barbara J. Payton Scholarship will provide an annual award to a deserving undergraduate student who is from the South Hampton Roads, Virginia region (Norfolk, Virginia Beach, Chesapeake or Portsmouth) studying in the Richard T. Robertson School of Media and Culture. Preference will be given to a student from the Public Relations sequence.
The Chandra Broadnax-Payne Scholarship: The Chandra Broadnax-Payne Scholarship is awarded a to full-time, undergraduate mass communications student who is representative of an under served population, actively participates in the community and has a minimum cumulative GPA of 3.0.
The Crutchfield Journalism Scholarship: This fund was created in 1989 by friends and family of George T. Crutchfield, a faculty member and former director of the School of Mass Communications. The scholarship is awarded to a rising junior or senior majoring in the news-editorial program, and is based on academic achievement and the promise of success in newspaper work.
The Ed and Jo Pritchett Scholarship: The Ed and Jo Pritchett Scholarship will annually award a full-time student with a grade point average of 3.25 or higher majoring in print, broadcast, or online journalism in the Richard T. Robertson School of Media and Culture. Preference will be given to students from the Greater Atlanta Metro area with second preference for students from the state of Georgia.
The George S. Loder Scholarship: Awarded annually to a student in good academic standing in the Richard T. Robertson School of Media and Culture.
The Joseph F. Mason Scholarship: Richard (B.S. ‘83) and Elizabeth (B.S. ’84) Mason created this scholarship fund in 1994 in honor of Richard Mason’s father, Joseph. It is awarded to rising senior majoring in mass communications who is studying advertising with a GPA of 3.0 or better. The award is based on merit, as well as demonstrated student and community leadership.
The Lincoln Financial Media Journalism Scholarship:The Lincoln Financial Media Journalism Scholarship will be awarded to undergraduate students who have completed at least 60 hours in a program of study in Journalism, have a minimum GPA of 3.0 in those completed courses and be in good academic standing.
The Martha Jolly Grant Scholarship: The Martha Jolly Grant Scholarship was established in the School of Mass Communications (now the Robertson School of Media and Culture) at Virginia Commonwealth University with gifts from the family and friends in the memory of Martha E. Jolly Grant ’86. The scholarship is awarded to a student in the Robertson School of Media and Culture who has an interest in pursuing a career in public relations or advertising. Preference will be given to a nontraditional, returning student and/or one who is a member of a previously underserved population. Candidates must have a minimum GPA of 3.0. Prospective recipients with an undeclared major must have completed their freshman year and demonstrate an interest in pursuing a career in advertising or public relations.
The Robert Beverly Orndorff Scholarship: Established by Media General/Richmond Newspapers Inc. in 1997, this scholarship honors former science and medicine reporter for the Richmond Times-Dispatch Robert Beverly Orndorff. The scholarship is awarded to a rising junior or senior undergraduate or graduate mass communications student interested in pursuing science reporting in print journalism. Prospective recipients will have a 3.0 GPA or better in mass communications courses.
The Scott Stevens Scholarship: Clinton Smith, a popular Richmond radio personality known as Scott Stevens, was a member of the adjunct faculty in the School of Mass Communications (now the Robertson School of Media and Culture) for several years, teaching radio production and writing classes. The scholarship, established by friends and colleagues of Stevens upon his death in 2003, honors his teaching legacy and will be awarded annually to an upper division broadcast journalism student interested in pursuing a broadcasting career.
The T. Edward and Polly D. Temple Writing Award: The late Morton Wallerstein created this scholarship in 1976 in honor of T. Edward and Polly D. Temple. The scholarships is awarded to a rising senior majoring in journalism chosen by the faculty as the most promising writers in print journalism.
The Virginia Communications Hall of Fame Scholarship: In recognition of outstanding Virginia communicators, this scholarship was established by the school’s faculty and funded by an anonymous donor in 1992. It is awarded to an undergraduate student based on merit and writing skills.
See our “Internship and Scholarship” pages under each of the academic sequences (advertising, journalism and public relations) for scholarship opportunities we hear about or are sent to us.
Here is a list of additional opportunities under the University Undergraduate Scholarship Program.
Moreover, a VCU student organization called Scholarship Sharing also serves as a resource for finding scholarships. In addition, Scholarship Sharing sponsors a scholarship. For more information, see Scholarship Sharing’s website and Facebook page.
In October 2013, Scholarship Sharing held a scholarship information fair. At the fair, various groups publicized scholarships they offer to college students. Here are scholarships especially for mass communications students. We are posting the brochures provided by groups represented at the fair. You may need to visit a particular group's website for the latest information about its scholarships.
Virginia Press Women -- an organization for students in all sequences (public relations and advertising as well as journalism). Scholarship applications are due in May.
Washington Media Scholars -- Scholarships and Media Plan Case Competition -- According to the group's website, its scholarships "support the academic development of undergraduates dedicated to pursuing a career related to the public policy advertising industry." In addition, the organization's Media Plan Case Competition "challenges students to think strategically, take advantage of original methods of communication, and dive into the deep-end of marketing impressions, numbers and budgets."
Richmond Public Relations Foundation / PRSA Richmond Scholarships -- Two $1,000 scholarships will be awarded to juniors or seniors of select Virginia colleges and universities who are planning to pursue a career in public relations. Application deadline is mid-October.
Society of Professional Journalists, Virginia Pro Chapter -- Two $1,500 scholarships available to rising juniors or seniors. Applications due spring. There's more information on the chapter's website.
Virginia Associated Press Broadcasters Scholarship -- This scholarship is awarded every other year; the next deadline is March 1, 2015.
Project Yellow Light -- Three scholarships awarded. First place winner $5,000 scholarship. Second place $2,000. Third place $1,000. To apply, create a video designed to motivate, persuade and encourage your peers to not drive distracted.
Emma L. Bowen Foundation for Minority Interests in Media -- The Foundation’s program is unlike traditional intern programs in that students work for partner companies during summers and school breaks from the summer following their senior year in high school until they graduate from college. The application deadline is Jan. 31.
The Barbara Fultz Women In Advertising Scholarship--The Barbara Fultz Women in Advertising Scholarship is open to women who have declared their major in the Virginia Commonwealth University Robertson School of Media and Culture Advertising Sequence (whether Strategic or Creative) and who are rising seniors and who have a grade point average of at least 3.2.
Applications for fall semester 2017 will be accepted from January 1, 2017 – February 23, 2017.