Advising

Advising

 

Undergraduate Advertising

Below is information specifically for the undergraduate advertising sequence. Visit the School’s main undergraduate advising page for general information, including how students see an adviser, advising hours and more.  Read about the graduate advertising program.

Foundation

Students begin in the “foundation” taking introductory courses. After successful completion of these courses students interested in being a Mass Communications student must petition to be accepted into the School and be allowed to take upper-level classes.

MASC prerequisites are noted in parentheses. Note there are additional general education and collateral requirements that students must complete in the foundation. Refer to the VCU Bulletin.

  • MASC 101:  Mass Communications
  • MASC 201:  Curiousness
  • MASC 204:  Story (MASC 101, UNIV 111 & 112, and cumulative GPA of 2.50 or higher)

The advertising sequence has two concentrations, creative and strategic. Students must formally petition in order to change their concentration from foundation to either Creative or Strategic Advertising.  This process is completed in one’s MASC 204 class a month in advance to registration.

Sequence

MASC 101, 201 and 204 are prerequisites for all upper-level MASC courses in addition to maintaing a cumulative GPA of 2.50 or higher. Additional prerequisites are listed in parentheses. Read the official course descriptions.  All courses are three credits.

All advertising students:

  • MASC 380:  History of Advertising (204)
  • MASC 408:  Communications Ethics and Law
  • MASC 481*:  Completeness (for Creative – 392 & 394; for Strategic – 398 & 399)
  • MKTG 301

Creative Concentration

  • MASC 300:  Technical Prowess
  • MASC 392:  Perspicuousness (204 & UNIV 200)
  • MASC 394:  Imagination (204, 300)
  • MASC 450:  Style (392, 394)
  • MASC 451*:  Invention (450)
  • MASC elective
  • MASC elective

Strategic Concentration

  • MASC 398:  Awareness (204)
  • MASC 399:  Empathy (204)
  • MASC 459*:  Judgement (398, 399, plus 6 credits of MASC electives)
  • MASC 493: Fieldwork Internship
  • MASC elective
  • MASC elective
  • MASC elective*Senior Capstone

Course Sequencing according to Concentration/Major

(There are no exceptions to the sequencing of these courses; students must meet prerequisites).  There may be additional courses to take to complete degree requirements. Below is not a guaranteed graduation date.

Creative Advertising
1st semester (in the sequence)     2nd semester                    3rd semester                           4th semester
*MASC 300                                 *MASC 392                         *MASC 450                              *MASC 451
MASC 380                                   *MASC 394                         *MASC 481                              MASC 408
MASC 408                                    MASC elective                   MASC elective
***MASC 392, 394, 450, 481 and 451 are not offered in summer***       

Strategic Advertising
1st semester in the sequence                   2nd semester                                        3rd semester
*MASC 380                                               *MASC elective                                      *MASC 459
*MASC 398                                               *MASC 481                                              MASC 493
*MASC 399                                               *MASC elective                                       MASC elective                                                                                        MASC 408
***MASC 398, 399, 459 and 481 not offered in summer***

 

Recommended MASC electives

Creative Advertising (6 credits required):
MASC 151 Global Communications
MASC 210 Public Relations
MASC 291 Topics
MASC 361 History and Development of Journalism
MASC 398 (seats permitting)
MASC 399 (seats permitting)
MASC 474 Minorities
MASC 485 Website Design
MASC 491 Topics
MASC 492 Independent Study
MASC 493 Fieldwork
MASC 591 Topics in Mass Communications

Strategic Advertising (9 credits required):
MASC 151 Global Communications
MASC 210 Public Relations
MASC 291 Topics
MASC 300 Technical Prowess
MASC 361 History and Development of Journalism
MASC 392 (seats permitting)
MASC 394 (seats permitting + prerequisite of MASC 300)
MASC 474 Minorities
MASC 485 Website Design (prerequisite of MASC 300)
MASC 491 Topics
MASC 492 Independent Study
MASC 493 Fieldwork (an additional 3 credits)
MASC 591 Topics in Mass Communications

Students are required to complete a total of 120 credits to graduate. Students also need to graduate with 72 non-MASC credits. Additionally, students must earn 45 credits in 300-400 level courses (includes all 300-400, MASC and non-MASC).