The Richard T. Robertson School of Media and Culture offers the following 10 scholarships for its majors.

All information on scholarship opportunities within the Robertson School can be found on our new online system. The system features a searchable database of opportunities and details the requirements for each scholarship.

The application submission period begins January 1 and closes February 15, 2015. Applications and supplemental materials (including letters of recommendation and portfolio items) will be submitted electronically through the link above. Only applications submitted through the site will be considered. If students have questions, please direct them to Lauren Stewart, assistant director for development and alumni relations at

Application review will occur February 21 through March 21, 2015. Awards will be made early through late summer.

The Alden Aaroe Scholarship (up to $1,000) awarded to a rising junior or senior mass communications student studying journalism with a 3.0 or higher GPA. This award is based heavily on GPA.

The Crutchfield Journalism Scholarship (up to $2,500) awarded to a rising junior or senior print journalism major.  The award is based on academic achievement, financial need and the promise of success in newspaper work.

The Dr. Ted J. Smith, III Scholarship (up to $535) awarded to a rising junior or senior public relations student, with a minimum GPA of 3.0. Award will be based on merit and writing skills. At least three writing samples should be provided.

The Joseph F. Mason Scholarship (up to $500) awarded to a senior mass communications student studying advertising.  The award is based on merit, as well as demonstrated student and community leadership.

The Lincoln Financial Group Journalism Scholarship (up to $500) awarded on the basis of financial need to an undergraduate student who has completed at least 60 hours in the journalism program, has a minimum GPA of 3.0 and is in good academic standing.

The Martha Jolly Grant Scholarship (up to $500) awarded to a mass communications student who has an interest in pursuing a career in public relations or advertising and who is either a nontraditional student, returning student and/or representative of an underserved population. The award is based on academic merit.

The Martin Agency Endowed Scholarship (up to $2,5005) awarded to a rising senior minority student majoring in advertising or public relations. The award is based on academic merit, recommendations and financial need. At least one letter of recommendation and a statement of need should be attached to the application.

The Mary C. Clark Scholarships (up to four scholarships will be awarded at $526.26 each) awarded to undergraduate Robertson School students, with a minimum GPA of 3.0. The award is based on academic merit.

The Robert Beverly Orndorff Scholarship (up to $1,000) awarded to a junior or senior undergraduate or graduate mass communications student interested in pursuing science reporting in print journalism. Academic achievement is the main criterion.

The Scott Stevens Scholarship ($500) awarded to a broadcast journalism major (junior or senior) interested in pursuing a career in broadcasting.

The T. Edward and Polly D. Temple Writing Award (up to $2,000) awarded to rising senior mass communications majors chosen by the faculty as the most promising writers in print journalism.

The Virginia Communications Hall of Fame Scholarship ($1,000) awarded to an undergraduate student based on merit, need and writing skills. A statement of need should be attached to the application.

The Chandra Broadnax-Payne Scholarship ($500) awarded to full-time, undergraduate mass communications student who is representative of an underserved population. Applicants must have a cumulative GPA of at least 3.0; demonstrate that they actively participate in the community; and submit an essay of at least 250 words addressing the questions: “What does it mean to be passionate?” and “What are you passionate about, and how are you following that passion?”

Other Scholarship Opportunities at VCU

See our “Internship and Scholarship” pages under each of the academic sequences (advertising, journalism and public relations) for scholarship opportunities we hear about or are sent to us.

The VCU College of Humanities and Sciences also has a list of scholarships that may be open to mass comm students.

The VCU Department of Business Services sponsors scholarships as well.

Here is a list of additional opportunities under the University Undergraduate Scholarship Program.

Moreover, a VCU student organization called Scholarship Sharing also serves as a resource for finding scholarships. In addition, Scholarship Sharing sponsors a scholarship. For more information, see Scholarship Sharing’s website and Facebook page.

Professional Organizations and Other Groups Offering Mass Comm Scholarships

In October 2013, Scholarship Sharing held a scholarship information fair. At the fair, various groups publicized scholarships they offer to college students. Here are scholarships especially for mass communications students. We are posting the brochures provided by groups represented at the fair. You may need to visit a particular group’s website for the latest information about its scholarships.

Virginia Press Women — an organization for students in all sequences (public relations and advertising as well as journalism). Scholarship applications are due in May.

Washington Media Scholars — Scholarships and Media Plan Case Competition — According to the group’s website, its scholarships “support the academic development of undergraduates dedicated to pursuing a career related to the public policy advertising industry.” In addition, the organization’s Media Plan Case Competition “challenges students to think strategically, take advantage of original methods of communication, and dive into the deep-end of marketing impressions, numbers and budgets.”

Richmond Public Relations Foundation / PRSA Richmond Scholarships — Two $1,000 scholarships will be awarded to juniors or seniors of select Virginia colleges and universities who are planning to pursue a career in public relations. Application deadline is mid-October.

Society of Professional Journalists, Virginia Pro Chapter — Two $1,500 scholarships available to rising juniors or seniors. Applications due spring. There’s more information on the chapter’s website.

Virginia Associated Press Broadcasters Scholarship — This scholarship is awarded every other year; the next deadline is March 1, 2015.

Project Yellow Light — Three scholarships awarded. First place winner $5,000 scholarship. Second place $2,000. Third place $1,000. To apply, create a video designed to motivate, persuade and encourage your peers to not drive distracted.

Emma L. Bowen Foundation for Minority Interests in Media — The Foundation’s program is unlike traditional intern programs in that students work for partner companies during summers and school breaks from the summer following their senior year in high school until they graduate from college. The application deadline is Jan. 31.