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The Richard T. Robertson School of Media and Culture offers the following 15 scholarships for its majors. More about these and other scholarships open to mass comm majors can be found on the College of Humanities and Sciences’ online scholarship information system. The system features a searchable database of opportunities and details the requirements for each scholarship.
The application deadline is in February; the exact date will be announced by email and posted online. Applications and supplemental materials (including letters of recommendation and portfolio items) must be submitted electronically through the college’s scholarship site. Only applications submitted through the site will be considered.
Applications will be reviewed later in the spring. Awards will be made early through late summer.
21st Century Communications Scholarship: The 21st Century Communications Scholarship was created by the members of the Robertson School’s Advisory Board to attract the nation’s best and most creative secondary school students. The scholarship will be awarded annually and may be renewed annually upon review of the recipient’s performance. This scholarship will be awarded based on demonstrated merit, an assessment of the applicant’s promise for academic success, and an applicant’s statement of desire to succeed at the school and in a mass communications profession.
The Alden Aaroe Scholarship: Frances Aaroe established this fund in 1994 in memory of her husband Alden Aaroe, a broadcast journalist and one of Richmond’s most popular radio personalities. This scholarship is awarded to a rising junior or senior mass communications student studying journalism with a 3.0 or higher GPA. This award is based heavily on GPA.
The Chandra Broadnax-Payne Scholarship:The Chandra Broadnax-Payne Scholarship is awarded a to full-time, undergraduate mass communications student who is representative of an under served population, actively participates in the community and has a minimum cumulative GPA of 3.0.
The Mary C. Clark Scholarship: The Mary C. Clark Memorial Fund is awarded to an undergraduate in the Robertson School of Media and Culture with a minimum GPA of 3.0. The award is based on academic merit.
Gene B. Creasy Scholarship in Broadcasting: The Gene B. Creasy Scholarship in Broadcasting is awarded to a rising junior or senior broadcast major from Virginia with a GPA of 2.5 or higher.
The Crutchfield Journalism Scholarship: This fund was created in 1989 by friends and family of George T. Crutchfield, a faculty member and former director of the School of Mass Communications. The scholarship is awarded to a rising junior or senior majoring in the news-editorial program, and is based on academic achievement and the promise of success in newspaper work.
The Martha Jolly Grant Scholarship: The Martha Jolly Grant Scholarship was established in the School of Mass Communications (now the Robertson School of Media and Culture) at Virginia Commonwealth University with gifts from the family and friends in the memory of Martha E. Jolly Grant ’86. The scholarship is awarded to a student in the Robertson School of Media and Culture who has an interest in pursuing a career in public relations or advertising. Preference will be given to a nontraditional, returning student and/or one who is a member of a previously underserved population. Candidates must have a minimum GPA of 3.0. Prospective recipients with an undeclared major must have completed their freshman year and demonstrate an interest in pursuing a career in advertising or public relations.
The Lincoln Financial Group Journalism Scholarship:The Lincoln Financial Media Journalism Scholarship will be awarded to undergraduate students who have completed at least 60 hours in a program of study in Journalism, have a minimum GPA of 3.0 in those completed courses and be in good academic standing.
The Martin Agency Endowed Scholarship: The Martin Agency Endowed Scholarship is awarded to a rising senior minority student majoring in advertising or public relations.
The Joseph S. Mason Scholarship: Richard (B.S. ‘83) and Elizabeth (B.S. ’84) Mason created this scholarship fund in 1994 in honor of Richard Mason’s father, Joseph. It is awarded to rising senior majoring in mass communications who is studying advertising with a GPA of 3.0 or better. The award is based on merit, as well as demonstrated student and community leadership.
The Robert Beverly Orndorff Scholarship: Established by Media General/Richmond Newspapers Inc. in 1997, this scholarship honors former science and medicine reporter for the Richmond Times-Dispatch Robert Beverly Orndorff. The scholarship is awarded to a rising junior or senior undergraduate or graduate mass communications student interested in pursuing science reporting in print journalism. Prospective recipients will have a 3.0 GPA or better in mass communications courses.
The Dr. Ted J. Smith III Scholarship: The Dr. Ted J. Smith III Memorial Fund is awarded to a rising junior or senior majoring in public relations with a minimum GPA of 3.0. Award will be based on merit and writing skills.
The Scott Stevens Scholarship: Clinton Smith, a popular Richmond radio personality known as Scott Stevens, was a member of the adjunct faculty in the School of Mass Communications (now the Robertson School of Media and Culture) for several years, teaching radio production and writing classes. The scholarship, established by friends and colleagues of Stevens upon his death in 2003, honors his teaching legacy and will be awarded annually to an upper division broadcast journalism student interested in pursuing a broadcasting career.
The T. Edward and Polly D. Temple Writing Award: The late Morton Wallerstein created this scholarship in 1976 in honor of T. Edward and Polly D. Temple. The scholarships is awarded to a rising senior majoring in journalism chosen by the faculty as the most promising writers in print journalism.
The Virginia Communications Hall of Fame Scholarship: In recognition of outstanding Virginia communicators, this scholarship was established by the school’s faculty and funded by an anonymous donor in 1992. It is awarded to an undergraduate student based on merit and writing skills.
Other Scholarship Opportunities at VCU
See our “Internship and Scholarship” pages under each of the academic sequences (advertising, journalism and public relations) for scholarship opportunities we hear about or are sent to us.
Here is a list of additional opportunities under the University Undergraduate Scholarship Program.
Moreover, a VCU student organization called Scholarship Sharing also serves as a resource for finding scholarships. In addition, Scholarship Sharing sponsors a scholarship. For more information, see Scholarship Sharing’s website and Facebook page.
In October 2013, Scholarship Sharing held a scholarship information fair. At the fair, various groups publicized scholarships they offer to college students. Here are scholarships especially for mass communications students. We are posting the brochures provided by groups represented at the fair. You may need to visit a particular group’s website for the latest information about its scholarships.
Washington Media Scholars — Scholarships and Media Plan Case Competition — According to the group’s website, its scholarships “support the academic development of undergraduates dedicated to pursuing a career related to the public policy advertising industry.” In addition, the organization’s Media Plan Case Competition “challenges students to think strategically, take advantage of original methods of communication, and dive into the deep-end of marketing impressions, numbers and budgets.”
Richmond Public Relations Foundation / PRSA Richmond Scholarships — Two $1,000 scholarships will be awarded to juniors or seniors of select Virginia colleges and universities who are planning to pursue a career in public relations. Application deadline is mid-October.
Society of Professional Journalists, Virginia Pro Chapter — Two $1,500 scholarships available to rising juniors or seniors. Applications due spring. There’s more information on the chapter’s website.
Virginia Associated Press Broadcasters Scholarship — This scholarship is awarded every other year; the next deadline is March 1, 2015.
Project Yellow Light — Three scholarships awarded. First place winner $5,000 scholarship. Second place $2,000. Third place $1,000. To apply, create a video designed to motivate, persuade and encourage your peers to not drive distracted.
Emma L. Bowen Foundation for Minority Interests in Media — The Foundation’s program is unlike traditional intern programs in that students work for partner companies during summers and school breaks from the summer following their senior year in high school until they graduate from college. The application deadline is Jan. 31.
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Updated: May 6, 2015